ECOMMERCE

Differentiate colour and variant pages

Use when each colour or variant has its own URL and they are all currently running the same text.

variant-copy-differentiation.md

Download .md

I have one product sold as multiple variants, each on its own URL. They currently share identical copy.

Base product: {{PRODUCT_NAME}}
Shared description: {{SHARED_DESCRIPTION}}
Variants and what actually differs: {{VARIANT_LIST_WITH_DIFFERENCES}}
Any variant specific data: {{VARIANT_SPECIFIC_DATA}}

For each variant produce:
- Page title under 60 characters.
- Meta description under 155 characters.
- H1.
- An opening paragraph of 50 to 70 words that is genuinely specific to this variant.
- 2 bullets unique to this variant.
- A shared block, written once, that can be templated across all variants unchanged.

Rules:
- The variant specific copy must reference a real difference from the input. If a variant differs only by name, say "no material difference - consider canonicalising" and do not manufacture a distinction.
- No two opening paragraphs may share a sentence of 8 or more words.
- Do not describe a colour with a taste, sound or emotion in place of a fact.
- After the variants, recommend which should be indexed and which should canonical to the parent, with a reason each.
- No em dashes.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{PRODUCT_NAME}}
{{SHARED_DESCRIPTION}}
{{VARIANT_LIST_WITH_DIFFERENCES}}
{{VARIANT_SPECIFIC_DATA}}

Getting a better result

The canonicalisation recommendation is often the real deliverable. Twelve thin colour pages beat nothing but rarely beat one strong page.
Give it variant level review or return data if you have it - that is where genuine differences show up.
Keep the shared block truly shared so future edits are one change, not twelve.