# Differentiate colour and variant pages

> Use when each colour or variant has its own URL and they are all currently running the same text.

## Fill in before running

- `{{PRODUCT_NAME}}`
- `{{SHARED_DESCRIPTION}}`
- `{{VARIANT_LIST_WITH_DIFFERENCES}}`
- `{{VARIANT_SPECIFIC_DATA}}`

## Prompt

```
I have one product sold as multiple variants, each on its own URL. They currently share identical copy.

Base product: {{PRODUCT_NAME}}
Shared description: {{SHARED_DESCRIPTION}}
Variants and what actually differs: {{VARIANT_LIST_WITH_DIFFERENCES}}
Any variant specific data: {{VARIANT_SPECIFIC_DATA}}

For each variant produce:
- Page title under 60 characters.
- Meta description under 155 characters.
- H1.
- An opening paragraph of 50 to 70 words that is genuinely specific to this variant.
- 2 bullets unique to this variant.
- A shared block, written once, that can be templated across all variants unchanged.

Rules:
- The variant specific copy must reference a real difference from the input. If a variant differs only by name, say "no material difference - consider canonicalising" and do not manufacture a distinction.
- No two opening paragraphs may share a sentence of 8 or more words.
- Do not describe a colour with a taste, sound or emotion in place of a fact.
- After the variants, recommend which should be indexed and which should canonical to the parent, with a reason each.
- No em dashes.
```

## Getting a better result

- The canonicalisation recommendation is often the real deliverable. Twelve thin colour pages beat nothing but rarely beat one strong page.
- Give it variant level review or return data if you have it - that is where genuine differences show up.
- Keep the shared block truly shared so future edits are one change, not twelve.

---

From the QuQi prompt library - https://www.quqi.io/prompts/variant-copy-differentiation