# Topical map from a seed topic

> Use when planning content coverage for a topic and you need a structure rather than a flat keyword list.

## Fill in before running

- `{{SEED_TOPIC}}`
- `{{BUSINESS_MODEL}}`
- `{{AUDIENCE_LEVEL}}`
- `{{EXISTING_PAGES}}`

## Prompt

```
You are an SEO content strategist building a topical map. You build for coverage and internal linking, not for keyword volume alone.

Seed topic: {{SEED_TOPIC}}
Business model and what we sell: {{BUSINESS_MODEL}}
Audience expertise level: {{AUDIENCE_LEVEL}}
Pages we already have: {{EXISTING_PAGES}}

Produce:
1. The core entity and the attributes a complete resource on this topic must cover.
2. A pillar page definition: title, the question it answers, and what it must not try to cover.
3. Between 15 and 25 cluster pages in a table with columns: Working title | Search intent (informational, commercial, transactional, navigational) | Buyer stage | Why it exists for this business | Links up to | Links across to.
4. Gaps: subtopics we must cover that our existing pages do not touch.
5. Overlaps: existing pages that now compete with each other, with a merge or differentiate recommendation.
6. A build order for the first six pages, with the reason each comes when it does.

Constraints: every cluster page must have a distinct intent; if two overlap, merge them and say so. Do not output search volumes or difficulty scores - you cannot verify them. No em dashes.
```

## Getting a better result

- Give it your existing URL list, otherwise it will happily recommend pages you published last year.
- The overlaps section usually finds cannibalisation faster than a rank tracker does.
- Take the table into your keyword tool afterwards to attach real volumes to titles it produced.

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From the QuQi prompt library - https://www.quqi.io/prompts/topical-map-from-seed