QuQi
ECOMMERCE

Size and fit copy that cuts returns

Use when a product gets returned for fit and the size guide is not doing its job.

size-and-fit-copy.md
Download .md
Write size and fit copy for {{PRODUCT_NAME}} sold by {{BRAND_NAME}}.

Inputs:
- Size chart: {{SIZE_CHART}}
- Garment or product measurements: {{PRODUCT_MEASUREMENTS}}
- Fit notes from the buying team: {{FIT_NOTES}}
- Return reasons recorded so far: {{RETURN_REASONS}}

Produce:
1. FIT SUMMARY - one sentence naming the fit against a reference point the shopper knows.
2. SIZING ADVICE - a short block answering: does it run true to size, who should size up, who should size down. Base each answer on the measurements or return reasons, and say which.
3. MEASURED ON MODEL - a line stating the model height and size worn, using {{MODEL_DETAILS}}.
4. HOW TO MEASURE YOURSELF - 3 numbered steps for the measurements that matter most on this product.
5. FIT FAQ - 3 questions with answers under 40 words.

Rules:
- Never state a measurement not present in the inputs.
- Do not use vague terms alone. "Relaxed" must be followed by the measurement that makes it relaxed.
- If return reasons and fit notes disagree, say so plainly and recommend the cautious option.
- No em dashes.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{PRODUCT_NAME}}
  • {{BRAND_NAME}}
  • {{SIZE_CHART}}
  • {{PRODUCT_MEASUREMENTS}}
  • {{FIT_NOTES}}
  • {{RETURN_REASONS}}
  • {{MODEL_DETAILS}}

Getting a better result

  1. Return reason data beats the buying team's opinion. Say which source each piece of advice came from so you can audit it.
  2. Put the size up or size down line above the size selector, not inside a collapsed tab.
  3. If you sell the same block across products, generate once and reuse rather than regenerating per SKU.