# Size and fit copy that cuts returns

> Use when a product gets returned for fit and the size guide is not doing its job.

## Fill in before running

- `{{PRODUCT_NAME}}`
- `{{BRAND_NAME}}`
- `{{SIZE_CHART}}`
- `{{PRODUCT_MEASUREMENTS}}`
- `{{FIT_NOTES}}`
- `{{RETURN_REASONS}}`
- `{{MODEL_DETAILS}}`

## Prompt

```
Write size and fit copy for {{PRODUCT_NAME}} sold by {{BRAND_NAME}}.

Inputs:
- Size chart: {{SIZE_CHART}}
- Garment or product measurements: {{PRODUCT_MEASUREMENTS}}
- Fit notes from the buying team: {{FIT_NOTES}}
- Return reasons recorded so far: {{RETURN_REASONS}}

Produce:
1. FIT SUMMARY - one sentence naming the fit against a reference point the shopper knows.
2. SIZING ADVICE - a short block answering: does it run true to size, who should size up, who should size down. Base each answer on the measurements or return reasons, and say which.
3. MEASURED ON MODEL - a line stating the model height and size worn, using {{MODEL_DETAILS}}.
4. HOW TO MEASURE YOURSELF - 3 numbered steps for the measurements that matter most on this product.
5. FIT FAQ - 3 questions with answers under 40 words.

Rules:
- Never state a measurement not present in the inputs.
- Do not use vague terms alone. "Relaxed" must be followed by the measurement that makes it relaxed.
- If return reasons and fit notes disagree, say so plainly and recommend the cautious option.
- No em dashes.
```

## Getting a better result

- Return reason data beats the buying team's opinion. Say which source each piece of advice came from so you can audit it.
- Put the size up or size down line above the size selector, not inside a collapsed tab.
- If you sell the same block across products, generate once and reuse rather than regenerating per SKU.

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From the QuQi prompt library - https://www.quqi.io/prompts/size-and-fit-copy