ECOMMERCE

Turn customer reviews into product copy

Use when you have review text for a product and want copy grounded in what buyers actually said.

review-summary-into-copy.md

Download .md

You are analyzing customer reviews for {{PRODUCT_NAME}} and turning them into copy.

Reviews:
{{PASTED_REVIEWS}}

Step 1 - ANALYSIS. Produce a table: Theme | Number of reviews mentioning it | Positive or negative | Representative phrase quoted exactly. Order by frequency, highest first. Only include themes mentioned by 2 or more reviewers.

Step 2 - COPY. Using only themes from step 1:
- A 100 word product description that leads with the most mentioned benefit.
- 4 bullet points, each tied to a theme, with the number of mentions in brackets so I can check.
- One "good to know" line addressing the most common negative honestly.

Rules:
- Do not invent a benefit that no reviewer mentioned.
- Do not quote a reviewer by name or include any personal detail.
- Do not turn a single review into a theme.
- If reviews contradict each other on a point, report both sides in the analysis and keep it out of the copy.
- No em dashes.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{PRODUCT_NAME}}
{{PASTED_REVIEWS}}

Getting a better result

Include the one and two star reviews. The "good to know" line reduces returns more than the description sells.
Check the mention counts against the source - it is the fastest way to catch a fabricated theme.
Rerun quarterly. Themes shift after a formulation or supplier change and the copy should follow.

Questions about this prompt

When is this better than writing from the spec sheet?

When you have enough review text that the themes are real, and the alternative is writing from specs or lifting one flattering quote. Below roughly twenty reviews the two-mention threshold leaves you almost nothing, and you are better off waiting than promoting a single opinion into a product benefit.

Which reviews should I paste in?

The review text itself, including the one and two star ones. Leaving negatives out removes the input for the good to know line, which the tips point out does more to cut returns than the description does to sell. Strip names and order numbers first, since the output is barred from carrying personal detail anyway.

What comes back, and how do I check the themes are real?

A theme table ordered by frequency with an exact representative quote, then a description, four bullets carrying their mention counts, and one good to know line about the commonest negative. The bracketed counts are the useful bit because they are auditable: a count that does not match the source is a fabricated theme.

What must not reach the live page?

Publishing the bracketed mention counts as written. They exist for your check, not for the page, and they are stale as soon as new reviews land. The related error is leaving the copy untouched after a formulation or supplier change, when the themes it was built on no longer describe what you ship.