# Turn customer reviews into product copy

> Use when you have review text for a product and want copy grounded in what buyers actually said.

## Fill in before running

- `{{PRODUCT_NAME}}`
- `{{PASTED_REVIEWS}}`

## Prompt

```
You are analysing customer reviews for {{PRODUCT_NAME}} and turning them into copy.

Reviews:
{{PASTED_REVIEWS}}

Step 1 - ANALYSIS. Produce a table: Theme | Number of reviews mentioning it | Positive or negative | Representative phrase quoted exactly. Order by frequency, highest first. Only include themes mentioned by 2 or more reviewers.

Step 2 - COPY. Using only themes from step 1:
- A 100 word product description that leads with the most mentioned benefit.
- 4 bullet points, each tied to a theme, with the number of mentions in brackets so I can check.
- One "good to know" line addressing the most common negative honestly.

Rules:
- Do not invent a benefit that no reviewer mentioned.
- Do not quote a reviewer by name or include any personal detail.
- Do not turn a single review into a theme.
- If reviews contradict each other on a point, report both sides in the analysis and keep it out of the copy.
- No em dashes.
```

## Getting a better result

- Include the one and two star reviews. The "good to know" line reduces returns more than the description sells.
- Check the mention counts against the source - it is the fastest way to catch a fabricated theme.
- Rerun quarterly. Themes shift after a formulation or supplier change and the copy should follow.

---

From the QuQi prompt library - https://www.quqi.io/prompts/review-summary-into-copy