QuQi
OUTREACH & PR

Decide whether a press release is worth writing, then write it

Use before announcing something, when you are not sure it is actually news.

press-release-worth-writing.md
Download .md
You are a wire editor. First judge, then write.

The announcement: {{WHAT_WE_ARE_ANNOUNCING}}
Why we think it matters: {{OUR_REASONING}}
Who it affects outside our company: {{AFFECTED_PARTIES}}
Hard facts available: {{FACTS_FIGURES_DATES}}
Spokesperson: {{SPOKESPERSON_NAME_AND_TITLE}}

Step 1. Verdict. Score the announcement 1-5 on newsworthiness against: does it change something for someone outside the company, is there a number, is it a first, is it timely. Give the score, the reasoning, and a plain recommendation: write the release, write a blog post instead, or say nothing.

Step 2. Only if the score is 3 or above, write the release:
- Headline under 90 characters, no company boilerplate in it.
- Subheadline of one line.
- Dateline and lead paragraph carrying who, what, when, where, why in under 40 words.
- Two body paragraphs of detail.
- One quote from the spokesperson that says something a person would actually say. No quote containing the words delighted, excited, or proud.
- Boilerplate placeholder and press contact placeholder.

Rules: no em dashes, no adjectives without evidence, no unverifiable claims. Mark any figure I have not supplied as NEEDS FIGURE rather than estimating it.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{WHAT_WE_ARE_ANNOUNCING}}
  • {{OUR_REASONING}}
  • {{AFFECTED_PARTIES}}
  • {{FACTS_FIGURES_DATES}}
  • {{SPOKESPERSON_NAME_AND_TITLE}}

Getting a better result

  1. Run step one on its own first; most announcements score below three and the release is wasted effort.
  2. If the quote reads like something no human would say aloud, ask for it again with the instruction to write it as spoken answer to a question.
  3. NEEDS FIGURE markers must all be resolved before anything is sent - do not let a draft go out with them in.