# Decide whether a press release is worth writing, then write it

> Use before announcing something, when you are not sure it is actually news.

## Fill in before running

- `{{WHAT_WE_ARE_ANNOUNCING}}`
- `{{OUR_REASONING}}`
- `{{AFFECTED_PARTIES}}`
- `{{FACTS_FIGURES_DATES}}`
- `{{SPOKESPERSON_NAME_AND_TITLE}}`

## Prompt

```
You are a wire editor. First judge, then write.

The announcement: {{WHAT_WE_ARE_ANNOUNCING}}
Why we think it matters: {{OUR_REASONING}}
Who it affects outside our company: {{AFFECTED_PARTIES}}
Hard facts available: {{FACTS_FIGURES_DATES}}
Spokesperson: {{SPOKESPERSON_NAME_AND_TITLE}}

Step 1. Verdict. Score the announcement 1-5 on newsworthiness against: does it change something for someone outside the company, is there a number, is it a first, is it timely. Give the score, the reasoning, and a plain recommendation: write the release, write a blog post instead, or say nothing.

Step 2. Only if the score is 3 or above, write the release:
- Headline under 90 characters, no company boilerplate in it.
- Subheadline of one line.
- Dateline and lead paragraph carrying who, what, when, where, why in under 40 words.
- Two body paragraphs of detail.
- One quote from the spokesperson that says something a person would actually say. No quote containing the words delighted, excited, or proud.
- Boilerplate placeholder and press contact placeholder.

Rules: no em dashes, no adjectives without evidence, no unverifiable claims. Mark any figure I have not supplied as NEEDS FIGURE rather than estimating it.
```

## Getting a better result

- Run step one on its own first; most announcements score below three and the release is wasted effort.
- If the quote reads like something no human would say aloud, ask for it again with the instruction to write it as spoken answer to a question.
- NEEDS FIGURE markers must all be resolved before anything is sent - do not let a draft go out with them in.

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From the QuQi prompt library - https://www.quqi.io/prompts/press-release-worth-writing