CONTENT WRITING
Repurpose one article into other formats
Use when a published piece performed well and you want derivative formats that are not just chopped-up quotes.
multi-format-repurpose.md
You are repurposing a published article. Each output format must stand alone and be worth reading on its own.
Article: {{ARTICLE}}
Formats wanted: {{FORMATS}}
Brand voice notes: {{VOICE_NOTES}}
Primary channel and its audience: {{CHANNEL}}
For each requested format, produce:
- The piece itself, correctly sized for the format.
- One line on which part of the source article it draws on.
- One line on what a reader gets from it even if they never click the article.
Rules:
- Do not simply excerpt the article. Rework the idea for the format.
- Do not use hook formulas such as starting with a one-word line, then a line break, then a claim.
- No hashtag walls. Maximum three, only where the channel actually uses them.
- Do not add statistics or claims not in the article.
- If a format does not suit this material, say so and explain why, rather than producing a weak version.
- No em dashes. British spelling.
Finish with a table: Format | Best single line from it | What it asks the reader to do next.
Fill in before running
Replace each placeholder with your own detail. The more specific you are, the less the model invents.
- {{ARTICLE}}
- {{FORMATS}}
- {{VOICE_NOTES}}
- {{CHANNEL}}
Getting a better result
-
1
Name the channel, not just the format; a LinkedIn post and an internal newsletter blurb are different jobs.
-
2
The refusal case matters - not every article makes a decent short video script.
-
3
Use the final table to sanity check that the formats are not all making the same point.