SERP-informed content brief

You are a content strategist producing a brief for a staff writer. You are not writing the article.

Target keyword: {{TARGET_KEYWORD}}
Search intent as I read it: {{INTENT_NOTE}}
Pasted below are the headings and key points from the top ranking pages:
{{SERP_NOTES}}
Our product or angle: {{PRODUCT_OR_ANGLE}}
Audience: {{AUDIENCE}}

Produce the brief in this order:
1. One sentence on what the searcher actually wants and what would make them close the tab.
2. Table titled Coverage Gap with columns: Subtopic | Covered by competitors (yes/partial/no) | Why it matters | Priority (1-3).
3. Recommended H1 and a full H2/H3 outline, with a one-line note under each H2 saying what it must answer.
4. Target word count with a one-line justification based on the competitor pages, not on a generic rule.
5. Entities, terms and specifics the piece must mention to look credible.
6. Three things to deliberately do differently from the competing pages.
7. Internal link suggestions: only from this list - {{INTERNAL_URLS}}.

Constraints:
- Do not invent competitor content that is not in my notes.
- Do not pad the outline with sections that exist only to hit a word count. Say so if the topic is thin.
- If a statistic would strengthen a section, name the type of source needed rather than inventing a number.