Use when a listing has to go on a marketplace and your own site copy will not pass its rules.
marketplace-listing-adaptation.md
You are adapting an existing product page into a marketplace listing. You are not inventing product facts.
Our current page copy: {{SOURCE_PAGE_COPY}}
Marketplace listing rules as published: {{MARKETPLACE_RULES}}
Required fields with their character limits: {{FIELD_LIMITS}}
Attributes we can evidence: {{VERIFIED_ATTRIBUTES}}
Produce:
1. LISTING - one block per field in {{FIELD_LIMITS}}, with the character count beside each.
2. CUT LIST - every claim from {{SOURCE_PAGE_COPY}} you removed, quoted exactly, with the rule in {{MARKETPLACE_RULES}} it broke.
3. EVIDENCE GAPS - anything the marketplace requires that is missing from {{VERIFIED_ATTRIBUTES}}, with what we would need to supply it.
4. CARRY BACK - anything the marketplace forces you to state plainly that our own page should say too.
Rules:
- No claim enters the listing unless {{VERIFIED_ATTRIBUTES}} supports it.
- Do not carry brand voice into fields the marketplace treats as structured data. Those fields take attributes, not sentences.
- No promotional wording, no reference to our own site, no contact details and no delivery promise unless the rules explicitly permit it.
- If a field cannot fit within its limit while keeping every required attribute, say which attribute lost and why.
- No em dashes.
Replace each placeholder with your own detail. The more specific you are, the less the model invents.
When is this better than pasting the product page across?
When the marketplace has rules your own copy breaks. Pasting your page over is the default and gets listings suppressed for promotional wording, contact details or delivery promises. Run it per marketplace rather than once, since the rules differ and a listing tuned for one will fail the next.
What do I need before adapting the listing?
Your current page copy, the marketplace rules pasted from its own help pages, the required fields with their character limits, and the attributes you can evidence. Summarised rules produce listings that get suppressed, as the tips say, so paste the rule text itself rather than your notes about it.
What comes back besides the listing itself?
The listing field by field with character counts, a cut list quoting every claim removed and the rule it broke, evidence gaps, and a carry back section. The carry back is the byproduct worth reading: marketplace rules often force a disclosure your own product page should have been carrying all along.
What gets thrown away that I will want later?
Throwing away the cut list once the listing is live. When a suppression notice arrives it is the only record of what was already removed, which stops you cutting the same lines twice. Keep brand voice out of structured fields as well, since those take attributes and a sentence in them fails validation.