ECOMMERCE
Adapt a product page for a marketplace
Use when a listing has to go on a marketplace and your own site copy will not pass its rules.
marketplace-listing-adaptation.md
You are adapting an existing product page into a marketplace listing. You are not inventing product facts.
Our current page copy: {{SOURCE_PAGE_COPY}}
Marketplace listing rules as published: {{MARKETPLACE_RULES}}
Required fields with their character limits: {{FIELD_LIMITS}}
Attributes we can evidence: {{VERIFIED_ATTRIBUTES}}
Produce:
1. LISTING - one block per field in {{FIELD_LIMITS}}, with the character count beside each.
2. CUT LIST - every claim from {{SOURCE_PAGE_COPY}} you removed, quoted exactly, with the rule in {{MARKETPLACE_RULES}} it broke.
3. EVIDENCE GAPS - anything the marketplace requires that is missing from {{VERIFIED_ATTRIBUTES}}, with what we would need to supply it.
4. CARRY BACK - anything the marketplace forces you to state plainly that our own page should say too.
Rules:
- No claim enters the listing unless {{VERIFIED_ATTRIBUTES}} supports it.
- Do not carry brand voice into fields the marketplace treats as structured data. Those fields take attributes, not sentences.
- No promotional wording, no reference to our own site, no contact details and no delivery promise unless the rules explicitly permit it.
- If a field cannot fit within its limit while keeping every required attribute, say which attribute lost and why.
- No em dashes.
Rellena antes de ejecutar
Sustituye cada hueco por tus propios datos. Cuanto más concreto seas, menos se inventa el modelo.
- {{SOURCE_PAGE_COPY}}
- {{MARKETPLACE_RULES}}
- {{FIELD_LIMITS}}
- {{VERIFIED_ATTRIBUTES}}
Cómo sacar mejor resultado
-
1
Paste the rules from the marketplace help pages themselves. Summarised rules produce listings that get suppressed.
-
2
The carry back section is the useful byproduct. Marketplace rules often force a disclosure your own page should have carried all along.
-
3
Keep the cut list with the listing. When a suppression notice arrives it tells you what was already removed.