LOCAL

Local landing page conversion audit

Use when a location page gets local traffic but very few calls or enquiries.

local-landing-page-conversion-audit.md

Download .md

Audit a local landing page for whether it converts a nearby visitor into an enquiry.

Page URL: {{PAGE_URL}}
Page content, pasted: {{PAGE_CONTENT}}
Area served: {{AREA}}
How people are meant to get in touch: {{CONTACT_METHODS}}
What visitors need to know before they will call, from our experience: {{DECISION_FACTORS}}

Assess the page against these checks and score each present, weak or missing with one line of evidence quoted from the page:
1. Service and area clear within the first screen
2. Phone number visible without scrolling and tappable on mobile
3. Opening hours or response time stated
4. Coverage stated precisely enough that a visitor knows if they qualify
5. Price signal of any kind, even a range or a callout fee
6. Named local proof: real jobs, photos, review quotes with a location
7. Trust markers: accreditations, insurance, guarantees
8. One dominant call to action rather than several competing ones
9. Objection handling for each of my decision factors
10. Form length proportionate to the commitment being asked

Then give a fix list ranked by likely effect on enquiry rate, with the effort for each. Separate the fixes that need copy from the fixes that need something the business must supply, such as photos or a price.

Rules:
- Quote the page when you make a claim about it. Do not assess anything the pasted content does not show.
- Do not recommend adding testimonials, statistics or awards that do not exist.
- Do not suggest urgency or scarcity devices that are not true.
- No em dashes. No summary paragraph restating the findings.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{PAGE_URL}}
{{PAGE_CONTENT}}
{{AREA}}
{{CONTACT_METHODS}}
{{DECISION_FACTORS}}

Getting a better result

Paste the mobile version of the page - most local searches are on a phone and the layout differs.
A price signal of any kind, even a callout fee, usually moves enquiry rates more than another 300 words.
Fix the missing checks before touching the weak ones, even where the missing ones look harder.

Questions about this prompt

When should I audit for conversion rather than ranking?

When the page gets local traffic and the phone does not ring. This assesses whether a nearby visitor turns into an enquiry, so it is the wrong tool if the page is not being found at all. For that, the competitor gap or service area prompts are the better starting point.

What do I paste in?

The page content as the mobile version renders it, plus {{CONTACT_METHODS}} and {{DECISION_FACTORS}}: what people need to know from your experience before they will call. Most local searches happen on a phone and the layout differs, so pasting the desktop version audits a page comparatively few of your visitors see.

What comes back?

Ten checks scored present, weak or missing, each with a line quoted from your page as evidence, then a fix list split into copy fixes and things the business must supply such as photos or a price. That split is what makes the list schedulable: one half needs a writer, the other needs you.

What is the mistake?

Working the weak scores first because they look quicker. Fix the missing ones even where they are harder. A price signal of any kind, even a callout fee, usually moves enquiry rate more than another 300 words. And do not let the fix list turn into testimonials or scarcity you cannot support.