# Local landing page conversion audit

> Use when a location page gets local traffic but very few calls or enquiries.

## Fill in before running

- `{{PAGE_URL}}`
- `{{PAGE_CONTENT}}`
- `{{AREA}}`
- `{{CONTACT_METHODS}}`
- `{{DECISION_FACTORS}}`

## Prompt

```
Audit a local landing page for whether it converts a nearby visitor into an enquiry.

Page URL: {{PAGE_URL}}
Page content, pasted: {{PAGE_CONTENT}}
Area served: {{AREA}}
How people are meant to get in touch: {{CONTACT_METHODS}}
What visitors need to know before they will call, from our experience: {{DECISION_FACTORS}}

Assess the page against these checks and score each present, weak or missing with one line of evidence quoted from the page:
1. Service and area clear within the first screen
2. Phone number visible without scrolling and tappable on mobile
3. Opening hours or response time stated
4. Coverage stated precisely enough that a visitor knows if they qualify
5. Price signal of any kind, even a range or a callout fee
6. Named local proof: real jobs, photos, review quotes with a location
7. Trust markers: accreditations, insurance, guarantees
8. One dominant call to action rather than several competing ones
9. Objection handling for each of my decision factors
10. Form length proportionate to the commitment being asked

Then give a fix list ranked by likely effect on enquiry rate, with the effort for each. Separate the fixes that need copy from the fixes that need something the business must supply, such as photos or a price.

Rules:
- Quote the page when you make a claim about it. Do not assess anything the pasted content does not show.
- Do not recommend adding testimonials, statistics or awards that do not exist.
- Do not suggest urgency or scarcity devices that are not true.
- No em dashes. No summary paragraph restating the findings.
```

## Getting a better result

- Paste the mobile version of the page - most local searches are on a phone and the layout differs.
- A price signal of any kind, even a callout fee, usually moves enquiry rates more than another 300 words.
- Fix the missing checks before touching the weak ones, even where the missing ones look harder.

---

From the QuQi prompt library - https://www.quqi.io/prompts/local-landing-page-conversion-audit