Shopping feed title optimisation

Use when product titles in your shopping feed are truncating or missing the terms buyers search.

Optimise shopping feed titles for {{RETAILER_OR_CHANNEL}}.

Products with current titles and attributes:
{{PRODUCT_TITLES_AND_ATTRIBUTES}}

Attribute order preferred for this category: {{PREFERRED_ATTRIBUTE_ORDER}}
Search terms these products should match: {{TARGET_TERMS}}
Character limit: {{CHARACTER_LIMIT}}

Output a table: SKU | Current title | Proposed title | Characters | What changed and why | Risk.

Rules:
- Proposed titles must fit the character limit. Count characters and show the count.
- Front load the attributes most likely to match a query. The brand goes first only if the category is brand led.
- Use only attributes present in the input. Do not add a size, colour, material or model number you were not given.
- No promotional text, no all caps words, no repeated words, no punctuation used as decoration.
- Mark Risk as high where the change could reduce match on an existing converting term.
- After the table, list any attribute you needed and did not have, per SKU.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

• {{RETAILER_OR_CHANNEL}}
• {{PRODUCT_TITLES_AND_ATTRIBUTES}}
• {{PREFERRED_ATTRIBUTE_ORDER}}
• {{TARGET_TERMS}}
• {{CHARACTER_LIMIT}}

Getting a better result

1. 1 Do not batch change high spend SKUs. Run them as a separate group and watch impressions for a fortnight.
2. 2 The risk column matters more than the proposed title - it tells you what not to ship.
3. 3 Feed the actual search terms report rather than a keyword list. Titles should match real queries.