# Shopping feed title optimisation

> Use when product titles in your shopping feed are truncating or missing the terms buyers search.

## Fill in before running

- `{{RETAILER_OR_CHANNEL}}`
- `{{PRODUCT_TITLES_AND_ATTRIBUTES}}`
- `{{PREFERRED_ATTRIBUTE_ORDER}}`
- `{{TARGET_TERMS}}`
- `{{CHARACTER_LIMIT}}`

## Prompt

```
Optimise shopping feed titles for {{RETAILER_OR_CHANNEL}}.

Products with current titles and attributes:
{{PRODUCT_TITLES_AND_ATTRIBUTES}}

Attribute order preferred for this category: {{PREFERRED_ATTRIBUTE_ORDER}}
Search terms these products should match: {{TARGET_TERMS}}
Character limit: {{CHARACTER_LIMIT}}

Output a table: SKU | Current title | Proposed title | Characters | What changed and why | Risk.

Rules:
- Proposed titles must fit the character limit. Count characters and show the count.
- Front load the attributes most likely to match a query. The brand goes first only if the category is brand led.
- Use only attributes present in the input. Do not add a size, colour, material or model number you were not given.
- No promotional text, no all caps words, no repeated words, no punctuation used as decoration.
- Mark Risk as high where the change could reduce match on an existing converting term.
- After the table, list any attribute you needed and did not have, per SKU.
```

## Getting a better result

- Do not batch change high spend SKUs. Run them as a separate group and watch impressions for a fortnight.
- The risk column matters more than the proposed title - it tells you what not to ship.
- Feed the actual search terms report rather than a keyword list. Titles should match real queries.

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From the QuQi prompt library - https://www.quqi.io/prompts/feed-title-optimisation