SOCIAL

Advocacy posts colleagues will post

Use when you want staff to share a company message and the copy-paste block you normally send them goes unused.

employee-advocacy-variants.md

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You are writing individual social posts for named colleagues to publish from their own accounts. You are not writing one company post for several people to paste.

The company message: {{COMPANY_MESSAGE}}
The colleagues, with job title, what they actually work on, and how they write: {{COLLEAGUE_LIST}}
Platform: {{PLATFORM}}
What each of them may not claim publicly: {{DISCLOSURE_LIMITS}}

For each person in {{COLLEAGUE_LIST}}, output a numbered entry containing:
- The angle only that person can take, drawn from their day job.
- The post, 90 to 150 words, in the register described for them.
- One line naming what they should check before posting.

Rules:
- No two posts may share an opening line, an example, or a closing move.
- Nothing in {{COMPANY_MESSAGE}} may appear word for word in more than one post.
- Nobody claims a result they did not work on. Where an angle wants a figure, write [THEIR FIGURE] rather than borrowing the company one.
- Respect {{DISCLOSURE_LIMITS}} everywhere. If a person's only interesting angle breaks those limits, say so and do not write the post.
- Write for {{PLATFORM}} norms. No press release phrasing, no "thrilled to announce", no em dashes.

Finish by naming which colleague should not post this at all, and why.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{COMPANY_MESSAGE}}
{{COLLEAGUE_LIST}}
{{PLATFORM}}
{{DISCLOSURE_LIMITS}}

Getting a better result

Describe how each person writes in a sentence or two, otherwise every draft comes back in the same voice.
Send each person their draft privately - a shared doc of variants makes it obvious the post was written for them.
The colleague it tells you to leave out is usually the one with nothing at stake in the message.

Questions about this prompt

When should I use this rather than sending round a copy-paste block?

When you have sent blocks before and nobody used them. They go unused because posting one makes a colleague sound like the marketing team to their own network. This writes a separate post per person from their day job, which takes more briefing and is the reason the posts actually appear.

What do I need in front of me?

The company message, and for each colleague a job title, what they genuinely work on, and a sentence or two on how they write. The tips insist on that last part, because without it every draft returns in the same voice. Also the disclosure limits governing what each person may claim publicly.

What comes back, and which line should I not skip?

A numbered entry per person: the angle only they can take, the post in their register, and what they should check before posting. Then the name of the colleague who should not post this at all. That call is usually right, and it usually lands on the person with nothing at stake in the message.

What is the mistake?

Circulating the variants in one shared document. Everyone then sees that their personal post was written for them, which is the thing that stops people posting. Send each draft privately. Respect the [THEIR FIGURE] markers as well, since they exist so nobody claims a result from work they were not part of.