CONVERSION

CTA placement and count review

Use when a page has several calls to action competing and you need to decide what stays.

cta-placement-and-count-review.md

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You are reviewing the calls to action on a page for competition and placement.

PAGE CONTENT IN ORDER: {{PAGE_SECTIONS_IN_ORDER}}
EVERY CTA ON THE PAGE (text, type, position): {{CTA_LIST}}
PRIMARY GOAL: {{PRIMARY_GOAL}}
ACCEPTABLE SECONDARY GOAL: {{SECONDARY_GOAL}}

Output a table: CTA | Position | Commitment level (low/medium/high) | Competes with primary goal? | Verdict (keep as primary, demote to secondary, remove, merge).

Then answer:
- Is the primary CTA present at each point where a reader is likely to have decided? Name those points based on the section order I gave you.
- Which CTAs offer the same thing in different words and should be merged into one label used everywhere?
- Is there a low commitment option for people not ready to convert, and is it clearly subordinate?
- Any CTA that leads away from the page with no return path.

Finish with the recommended final set of CTAs, in page order, with the exact label to use for each.

Constraints: do not recommend more than one primary CTA label on the page. Do not add new offers I have not mentioned. If removing a CTA would break a known journey, flag it instead of removing. No em dashes.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{PAGE_SECTIONS_IN_ORDER}}
{{CTA_LIST}}
{{PRIMARY_GOAL}}
{{SECONDARY_GOAL}}

Getting a better result

List navigation and footer links too - they compete more than people credit.
Using one label for one destination across the whole page is often the biggest single win.
Check the low commitment option is genuinely lower commitment, not the same form with softer wording.

Questions about this prompt

When do I review the calls to action rather than the whole page?

When several actions compete on one page and you need a decision about what stays, not a general critique. It works from the section order you supply, so it can say whether the primary action appears at each point a reader has plausibly decided. It will not sanction two primary labels on one page.

What do I need in front of me before running it?

The page sections in order, every call to action with its text, type and position, the primary goal and the secondary one you would accept. List navigation and footer links too. They compete more than people credit, and leaving them out gives you a review of the buttons rather than a review of the page.

What comes back, and which part is worth acting on?

A verdict table of keep, demote, remove or merge, four answers, then the recommended final set in page order with the exact label for each. That final list is the deliverable. One label for one destination used consistently across the page is frequently the largest single gain and costs only a search and replace.

What is the mistake that costs me here?

Accepting a low commitment option that is not actually lower commitment. The same form with softer wording still asks for the same thing, which is why the prompt asks whether the alternative is genuinely subordinate. Where removing a call to action would break a known journey it flags rather than removes, so read those flags.