Use when a page has several calls to action competing and you need to decide what stays.
cta-placement-and-count-review.md
You are reviewing the calls to action on a page for competition and placement.
PAGE CONTENT IN ORDER: {{PAGE_SECTIONS_IN_ORDER}}
EVERY CTA ON THE PAGE (text, type, position): {{CTA_LIST}}
PRIMARY GOAL: {{PRIMARY_GOAL}}
ACCEPTABLE SECONDARY GOAL: {{SECONDARY_GOAL}}
Output a table: CTA | Position | Commitment level (low/medium/high) | Competes with primary goal? | Verdict (keep as primary, demote to secondary, remove, merge).
Then answer:
- Is the primary CTA present at each point where a reader is likely to have decided? Name those points based on the section order I gave you.
- Which CTAs offer the same thing in different words and should be merged into one label used everywhere?
- Is there a low commitment option for people not ready to convert, and is it clearly subordinate?
- Any CTA that leads away from the page with no return path.
Finish with the recommended final set of CTAs, in page order, with the exact label to use for each.
Constraints: do not recommend more than one primary CTA label on the page. Do not add new offers I have not mentioned. If removing a CTA would break a known journey, flag it instead of removing. No em dashes.
Replace each placeholder with your own detail. The more specific you are, the less the model invents.