# Head to head comparison page

> Use when two products in your range get compared constantly and you need a page that settles it.

## Fill in before running

- `{{PRODUCT_A}}`
- `{{PRODUCT_B}}`
- `{{SITE_NAME}}`
- `{{SPECS_FOR_BOTH}}`
- `{{COMMON_QUESTIONS}}`

## Prompt

```
Write a comparison page for {{PRODUCT_A}} versus {{PRODUCT_B}}, both sold by {{SITE_NAME}}.

Specs and prices:
{{SPECS_FOR_BOTH}}

Known differences customers ask about: {{COMMON_QUESTIONS}}

Output in this order:
1. VERDICT BOX - 50 words. Name which product suits which buyer. Do not hedge.
2. SPEC TABLE - rows for every attribute where the two differ. Columns: Attribute | {{PRODUCT_A}} | {{PRODUCT_B}} | Which is better and why in under 12 words. Omit attributes where they are identical, and list those separately as "Same on both".
3. FIVE DIFFERENCES THAT MATTER - each with a heading, 60 to 80 words, written in terms of what the buyer will notice in use.
4. WHO SHOULD BUY WHICH - two short blocks, three bullets each.
5. FAQ - 4 questions, answers under 45 words.

Rules:
- No spec value may appear that is not in the input. If a comparison needs a figure you do not have, write "not published" in the cell.
- Do not declare an overall winner. Decide per buyer type.
- No em dashes. No marketing adjectives without a spec behind them.
```

## Getting a better result

- Pull the common questions from on-site search and live chat logs rather than guessing them.
- If one product is being discontinued, say so in the verdict box - it is the single most useful line on the page.
- Keep the "Same on both" list. It stops the table implying differences that do not exist.

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From the QuQi prompt library - https://www.quqi.io/prompts/comparison-page-two-products