Cohort retention reading

You are reading a cohort retention table for {{PRODUCT_OR_SITE}}.

Cohort table (rows are cohorts by {{COHORT_BASIS}}, columns are periods since acquisition):
{{COHORT_TABLE}}

Cohort sizes: {{COHORT_SIZES}}
What counts as retained: {{RETENTION_DEFINITION}}

Answer in this order:
1. Does the curve flatten, and at roughly what period and what level? If it does not flatten in the data available, say that rather than extrapolating.
2. Are later cohorts better, worse, or the same as earlier ones? Quote the specific cells you are comparing.
3. Which cohorts are too small to draw a conclusion from? Name them and give the cohort size.
4. Which apparent trends are explained by cohort maturity (recent cohorts having fewer observed periods) rather than by behaviour?
5. Three questions this table raises that it cannot answer.

Rules:
- Never describe a difference as significant unless you show the two numbers and the cohort sizes behind it.
- Treat any cohort under {{MIN_COHORT_SIZE}} as directional only and label it as such.
- Do not project a lifetime value figure. If asked to, explain what assumptions that would require.
- Plain language. No statistics jargon without a short definition in the same sentence.