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Social media management

QuQi vs Apaya: shaped campaigns, or a crew that works the site

Apaya and QuQi both read your website first and design posts in your brand. Apaya is built around campaigns you start and review, with reports by post and channel, stories and white label for agencies. QuQi is a crew on its own calendar that also fixes the site’s pages, checks AI answers and publishes articles beyond WordPress. Neither one answers comments for you.

Choose Apaya if
  • You like to start each campaign from a topic, a link or a photo folder.
  • You want reports per post, campaign and channel to export.
  • You run client brands under your own label.
Choose QuQi if
  • You want SEO fixes put live on the site, with an undo.
  • You want to see whether ChatGPT and Gemini name your business.
  • You want articles on Shopify, Webflow or Ghost, in your site’s language.

Who does the work, step by step

Four weeks of social posting, step by step, in each tool.

01

Plan the month

With ApayaYou start a campaign from a topic, a brief, a URL or a photo folder and set its dates, days and times, or let an evergreen one keep 14 days filled.
With QuQiThe strategy QuQi wrote from your website sets the mix, and Social Copywriter has a slot each morning for every connected channel.
02

Write the posts

With ApayaDrafts draw on the Brand Framework: the voice, audience, offers and reviews it found on your site.
With QuQiSocial Copywriter writes the day’s idea, then rewords it per network so each version opens with a different hook.
03

Make the visual

With ApayaBranded templates carry your logo, colours and fonts, with 3 or 5 slide carousels and kinetic or AI video posts.
With QuQiThe producer designs a picture or carousel in your website’s typefaces, logo and colours, setting every word as type, and Video Producer adds a film on Fridays.
04

Publish

With ApayaYou review each campaign, or opt chosen campaigns in to publish without you.
With QuQiPosts leave at their time on their own, unless the Social posts switch holds them for your OK.
05

Reply and report

With ApayaAnalytics break results down by post, campaign, brand and channel, and comments and DMs are yours to answer.
With QuQiQuQi keeps no post reports and has no inbox, so replies happen in each network’s own app.

QuQi vs Apaya, feature by feature

What it does Apaya QuQi
Articles and your website
Writes long-form SEO articles Yes Blog Autopilot drafts articles, from the Blaze plan Yes Researched, written in your voice, with pictures and internal links
Publishes them to your website by itself Yes WordPress, as a draft or live, or your own site through its API Yes WordPress, Shopify, Webflow, Ghost, Notion or a webhook; Wix as draftsEvery paid plan
Writes in your brand’s voice Yes A Brand Framework it builds by reading your website Yes Read from your website, with the words to use and avoid
Languages it writes in Partly Multi-language production on Enterprise only Your website’s language A calendar job can ask for another one
SEO and AI search
Audits the site’s technical SEO Yes Website Health crawls the site and scores it from 0 to 100 Yes A weekly audit of 56 checks
Social media
Writes social posts Yes Campaigns from a topic, a brief, a URL or a folder of photos Yes Worded for each channel, with a picture or video
Posts to your social channels Yes LinkedIn, Facebook, Instagram and other main networks Yes Instagram, Facebook, LinkedIn, TikTok, Threads, Pinterest, X, Google Business, YouTubeEvery paid plan
Inbox for comments and messages No Replying to comments and DMs is on no plan No
Social analytics and reports Yes By post, campaign, brand and channel, with exports No
Pictures and video
Makes on-brand pictures and carousels Yes Templates in your logo, colours and fonts; 3 or 5 slide carousels Yes In your website’s fonts, logo and colours
Makes short videos Yes Kinetic and AI video posts, and subtitles on your uploads Yes With a voice, music and your own products
Hands-on editor to do it yourself Yes Template Studio and a multi-scene video editor No You ask for changes in words
How the work happens
Works on a calendar without being asked Yes Evergreen campaigns keep the next 14 days filled Yes Each teammate has its own days and times
Asks before anything goes live Yes Review each campaign, or let chosen ones publish Yes Articles, posts and page fixes each have a switch
Seats for a team Yes 1 user on Spark, a team from Blaze, four roles Yes Owner, admin, editor and viewer roles
API Partly API and webhooks on Enterprise Yes REST API, webhooks and an MCP server

QuQi’s column is for a paid plan. The free plan audits and analyses the website, and publishing starts on a paid plan.

Apaya’s details were checked on October 18, 2026 on its own pages: apaya.com/pricing, apaya.com, apaya.com/features/ai-social-media-manager, apaya.com/features/website-health, apaya.com/features/ai-blog-generator . Plans and features change, so check there before you buy. Apaya is a trademark of its owner; QuQi is not affiliated with it.

What each one costs

Apaya prices each brand, in three tiers that add social accounts, a team, Blog Autopilot and white label, with extra brands charged on top, a lower rate for yearly billing, and a 3-day trial with no refunds after it. QuQi prices each website and gives its crew one balance of credits, with unused plan credits carried over for a month and team seats included in the plan.

Apaya
Spark1 brand, 4 social accounts, 1 user and Post Autopilot
$69 a month per brand$55 a month billed yearly
BlazeEvery social account, a team, Blog Autopilot, site scans
$129 a month per brand$103 a month billed yearly
SupernovaWorkflow Engine, white label and Launch Concierge
$229 a month per brand$183 a month billed yearly
EnterpriseMulti-brand workspaces, SSO, the API, more languages
Custom pricing

A 3-day free trial · As listed on October 18, 2026 · Apaya’s pricing page

QuQi
FreeAudits and analyses the website. Publishing starts on a paid plan.
Free
Starter300K credits a month for the whole crew
$29 a month per website$24.17 a month billed yearly
Growth800K credits a month for the whole crew
$79 a month per website$65.83 a month billed yearly
Scale2M credits a month for the whole crew
$199 a month per website$165.83 a month billed yearly

Billed per website. The whole crew shares the credits, and unused plan credits carry over for a month. See pricing

Where Apaya is stronger

  • Campaigns built from a topic, a URL, a brief or a photo folder, with evergreen runs and a next campaign drafted from how the last one did.
  • Analytics by post, campaign, brand and channel, exported as PDF, CSV or Markdown.
  • Stories, testimonial posts from your website’s reviews, and subtitles in four styles on the videos you upload.
  • White label, client approvals, four roles and an activity log for agencies.

Where QuQi is stronger

  • A 56-check audit every week, and page fixes put live through QuQi Edge with an undo.
  • Weekly checks of what ChatGPT, Gemini, Perplexity and Google’s AI Overviews say about you, with the rivals they name instead.
  • Articles researched from search data and published to WordPress, WordPress.com, Shopify, Webflow, Ghost or Notion, in your website’s language.
  • Link Exchange, which trades links with other QuQi websites and checks each one daily.

Using Apaya and QuQi together

Apaya can keep the campaigns you like to shape by hand, its reports and the client brands under your label. QuQi can take the website side: the weekly audit, the page fixes, the AI answer checks and the articles. Where both could post, give each social account to one of them.

The blog needs one owner as well. If Apaya’s Blog Autopilot already feeds your WordPress site, keep it there and switch QuQi’s Copywriter off, or move the blog to QuQi and stop the autopilot, so no topic is written twice.

Compare QuQi with similar tools

Ocoya

A social media tool you drive with prompts and AI credits, with campaigns, a design studio, workflows and 25 places to publish, for creators and agencies.

Predis.ai

An AI ad generator for video, UGC and image ads, with competitor ad research and a scheduler for organic posts, for shops and agencies.

FeedHive

A social media scheduler with posting plans, recycling, post conditions and approvals, plus an MCP server, for creators, brands and agencies.

SocialBee

A scheduler built on content categories and evergreen recycling, with an AI Copilot that drafts posts from your website, for small businesses and agencies.

Lately

A content assistant that turns blogs, podcasts and videos into social posts in a voice learned from your results, for marketing and advocacy teams.

Every comparison

QuQi vs Apaya: common questions

Is QuQi cheaper than Apaya?

They are priced on different things. Apaya charges per brand and per tier, with more for each brand you add, so the bill grows with your client list. QuQi charges per website and pays for posts, pictures, articles, audits and fixes from one credit balance. The pricing section above shows both as listed.

Can I use Apaya and QuQi together?

Yes. Split the social accounts so each one has a single tool posting to it, and give the blog to one writer. Apaya keeps its reports and white label, and QuQi takes the audit, the page fixes and the AI answer checks.

Do Apaya and QuQi both read my website?

Yes. Apaya builds its Brand Framework from your site: voice, audience, offers, logo, colours, reviews and photos. QuQi reads the business, its audiences and competitors, writes a content and social strategy, and builds a brand kit of colours, logo and words to use or avoid.

Which one publishes without waiting for me?

Both can, by your choice. Apaya lets you opt single campaigns into automatic publishing and reviews the rest. In QuQi a new crew publishes articles and posts on its own while page fixes wait, and three switches let you hold any of those for your OK.

Does either one answer comments and DMs?

No. Apaya says it will not reply to comments or DMs, and its Social Scanner only suggests replies. QuQi does not read comments or messages at all. Keep a social inbox tool for that work.

Meet your crew

Add your website. QuQi reads it, puts the crew together, and the SEO Auditor starts the first audit.

See what the crew does in your industry