Seasonal campaign copy set

Use when a sale or seasonal push needs matching copy across email, on-site and ads in one go.

Build a campaign copy set for {{BRAND_NAME}}.

Campaign: {{CAMPAIGN_NAME}}
Offer, exactly as it will run: {{OFFER_TERMS}}
Dates: {{START_AND_END}}
Products featured: {{FEATURED_PRODUCTS}}
Audience: {{AUDIENCE}}
Exclusions and small print: {{EXCLUSIONS}}

Produce:
1. One campaign line of under 8 words, used everywhere as the through line.
2. Homepage banner - headline under 8 words, subline under 18 words, button under 4 words.
3. Three emails: announce, mid-campaign, last chance. For each give subject line, preview text under 45 characters, and body under 120 words.
4. Two paid social variants: primary text under 90 words, headline under 30 characters.
5. One SMS under 140 characters including the offer terms.

Rules:
- The offer must be stated identically everywhere. Do not soften, round or restate the terms.
- Exclusions must appear wherever the offer appears, in the shortest accurate form.
- No countdown urgency language beyond the actual end date.
- No em dashes. No "in today's". No "it is not just X, it is Y".
- Flag anything that would need legal or compliance review with [CHECK].

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

• {{BRAND_NAME}}
• {{CAMPAIGN_NAME}}
• {{OFFER_TERMS}}
• {{START_AND_END}}
• {{FEATURED_PRODUCTS}}
• {{AUDIENCE}}
• {{EXCLUSIONS}}

Getting a better result

1. 1 Paste the offer terms verbatim from the promotions system, not from a brief. Restated offers cause refunds.
2. 2 Lock the through line first, then let the rest be written against it, or the set drifts apart.
3. 3 Subject lines are the part to rewrite by hand. Take the angles, not the wording.