QuQi
LOCAL

NAP consistency audit

Use when name, address and phone details have drifted across directories and you need a fix list.

nap-consistency-audit.md
Download .md
You are auditing name, address and phone consistency for a local business.

Canonical details as they should appear everywhere:
Name: {{CANONICAL_NAME}}
Address: {{CANONICAL_ADDRESS}}
Phone: {{CANONICAL_PHONE}}
Website: {{CANONICAL_URL}}
Opening hours: {{CANONICAL_HOURS}}

Listings found, one per line as platform, then the details as they currently appear:
{{LISTINGS_FOUND}}

Output a table with columns: Platform, Field with a mismatch, Current value, Correct value, Severity, Action.

Severity rules, apply strictly:
- High: a different phone number, a different street address or postcode, a name that a customer would not recognise as the same business, or a duplicate live listing.
- Medium: suite or unit number missing, abbreviation differences that change the address string, a redirecting or wrong website URL, hours that contradict the canonical set.
- Low: punctuation, capitalisation, trading name suffix such as Ltd present or absent, formatting of the phone number.

Then give me:
1. A fix order: the listings to correct first and why, ranked by severity then by likely traffic.
2. Any listing where the fix needs claiming or verification rather than a simple edit, flagged separately because those take longer.
3. Any suspected duplicate listings and what to do with each.

Do not invent platforms I did not list. Do not guess at what a listing says. If a line I gave you is incomplete, put [INCOMPLETE] in the row and say what to check.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{CANONICAL_NAME}}
  • {{CANONICAL_ADDRESS}}
  • {{CANONICAL_PHONE}}
  • {{CANONICAL_URL}}
  • {{CANONICAL_HOURS}}
  • {{LISTINGS_FOUND}}

Getting a better result

  1. Decide the canonical format once, including whether Ltd and the unit number are included, before you start editing anything.
  2. Duplicates hurt more than formatting inconsistencies, so clear those first even though they take longer.
  3. Keep the finished table as the reference document - the next audit is a diff against it rather than a fresh start.