Use when you run several branch pages that are near-identical and need each one to stand on its own.
multi-location-differentiation.md
You are auditing a set of location pages that are too similar to each other.
Business: {{BUSINESS_NAME}}
Locations: {{LOCATION_LIST}}
Current page content, per location: {{CURRENT_CONTENT}}
Genuine differences between the branches (staff, opening hours, services offered, equipment, parking, transport, catchment, specialisms, history): {{REAL_DIFFERENCES}}
Step 1. Overlap report. For each location page, estimate what proportion of the content is shared with the others, and list the sentences or sections that appear across multiple pages in near-identical form.
Step 2. Differentiation table with columns: Location, Genuine difference to lead on, Content that must be unique, Content that can stay shared, What we still need to gather.
Step 3. For each location, a rewritten opening of 60 to 90 words built on its actual difference.
Rules:
- Shared boilerplate is fine for policies, guarantees and company background. Say so rather than forcing every word to be unique.
- Do not manufacture differences. If two branches are genuinely the same in every way I gave you, say that the pages should be merged or that one should be a short profile rather than a full page.
- Do not differentiate by swapping the town name into the same sentences.
- No em dashes. No opener that describes the town before mentioning the business.
End with one sentence per location: keep, rewrite, or merge.
Replace each placeholder with your own detail. The more specific you are, the less the model invents.