QuQi
ANALYTICS & REPORTING

Landing page performance audit

Use when you have page-level data and need to know which pages to fix, keep, or retire.

landing-page-performance-audit.md
Download .md
You are auditing landing page performance from analytics data.

Page data (URL, sessions, entrances, bounce or engagement rate, conversions, conversion rate, revenue if available):
{{PAGE_DATA}}

Site goal: {{PRIMARY_GOAL}}
Period: {{PERIOD}}

Classify every page into one of: Fix (traffic, poor conversion), Feed (converts well, starved of traffic), Keep (working, leave alone), Merge (overlaps another page listed), Retire (no traffic, no conversions, no strategic role).

Output a table per class: URL | Sessions | Conversion rate | Value if applicable | Reason for classification | Next action | Effort.

Then:
- Rank the Fix pages by estimated conversions gained if their conversion rate reached the site median, and show that arithmetic.
- For Merge, name the specific pairs and which URL survives.
- For Retire, state what would be lost, including any links or rankings you cannot see from this data.

Rules:
- Do not classify a page with fewer than {{MIN_SESSIONS}} sessions into Fix or Retire. Put it in a separate "too little data" list.
- The median must be calculated from the data given, not assumed. State it.
- Do not recommend a redesign. Actions must be specific to a page element or the traffic feeding it.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{PAGE_DATA}}
  • {{PRIMARY_GOAL}}
  • {{PERIOD}}
  • {{MIN_SESSIONS}}

Getting a better result

  1. Include a traffic source split if you have one; a page can convert badly only because of one channel.
  2. Check the Retire list against your backlinks before acting on it.
  3. The Feed list is usually the fastest win and the one people forget to look at.