# Landing page performance audit

> Use when you have page-level data and need to know which pages to fix, keep, or retire.

## Fill in before running

- `{{PAGE_DATA}}`
- `{{PRIMARY_GOAL}}`
- `{{PERIOD}}`
- `{{MIN_SESSIONS}}`

## Prompt

```
You are auditing landing page performance from analytics data.

Page data (URL, sessions, entrances, bounce or engagement rate, conversions, conversion rate, revenue if available):
{{PAGE_DATA}}

Site goal: {{PRIMARY_GOAL}}
Period: {{PERIOD}}

Classify every page into one of: Fix (traffic, poor conversion), Feed (converts well, starved of traffic), Keep (working, leave alone), Merge (overlaps another page listed), Retire (no traffic, no conversions, no strategic role).

Output a table per class: URL | Sessions | Conversion rate | Value if applicable | Reason for classification | Next action | Effort.

Then:
- Rank the Fix pages by estimated conversions gained if their conversion rate reached the site median, and show that arithmetic.
- For Merge, name the specific pairs and which URL survives.
- For Retire, state what would be lost, including any links or rankings you cannot see from this data.

Rules:
- Do not classify a page with fewer than {{MIN_SESSIONS}} sessions into Fix or Retire. Put it in a separate "too little data" list.
- The median must be calculated from the data given, not assumed. State it.
- Do not recommend a redesign. Actions must be specific to a page element or the traffic feeding it.
```

## Getting a better result

- Include a traffic source split if you have one; a page can convert badly only because of one channel.
- Check the Retire list against your backlinks before acting on it.
- The Feed list is usually the fastest win and the one people forget to look at.

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From the QuQi prompt library - https://www.quqi.io/prompts/landing-page-performance-audit