ECOMMERCE

Gift guide built around recipients

Use when you need a gift guide organized by who it is for rather than by product type.

gift-guide-page.md

Download .md

Build a gift guide for {{SITE_NAME}}, titled "{{GUIDE_TITLE}}".

Available products with prices and a one line note each:
{{PRODUCT_LIST}}
Occasion: {{OCCASION}}
Budget bands to use: {{BUDGET_BANDS}}
Recipient types to cover: {{RECIPIENT_TYPES}}

Structure:
1. Intro, 40 to 60 words, stating how the guide is organized and how to use it.
2. One section per recipient type. Each section: a two sentence description of that recipient, then 3 to 4 picks. Each pick gives product name, price band, why it suits this recipient in under 35 words, and one reason it might not land.
3. A "safe bet" pick per budget band.
4. Practical notes: last order dates, gift wrapping, returns on gifts - use {{GIFTING_LOGISTICS}} only.

Rules:
- Only use products from the list. Do not pad a thin section with a poor fit - say the section is thin instead.
- No product may appear in more than two recipient sections.
- Do not use recipient stereotypes based on gender, age or nationality. Sort by interest and situation.
- Do not state a last order date not supplied in the logistics input.
- No em dashes. No "for the person who has everything".

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{SITE_NAME}}
{{GUIDE_TITLE}}
{{PRODUCT_LIST}}
{{OCCASION}}
{{BUDGET_BANDS}}
{{RECIPIENT_TYPES}}
{{GIFTING_LOGISTICS}}

Getting a better result

The "might not land" line is what makes a gift guide feel written by a person. Keep it.
Set budget bands from actual basket data, not round numbers.
Publish with real last order dates or leave the section out. A wrong date is worse than none.

Questions about this prompt

When is a recipient guide better than a category page?

When shoppers arrive knowing the recipient and not the product, which is the gifting case rather than the normal browsing case. If your buyers already know what they want, a category page and a price filter do the job. This is for the occasion when the choice is about a person.

What do I need to set up before building the guide?

A product list with prices and a one line note each, the occasion, the budget bands, the recipient types and your gifting logistics. Set bands from actual basket data rather than round numbers, and only supply last order dates you can stand behind, because the prompt will not invent one for you.

What does the guide come back as?

An intro, one section per recipient type with three or four picks each, a safe bet per budget band, and practical notes. The one reason it might not land line under each pick is the part that makes the guide read as written by a person rather than assembled from the feed.

What is the temptation to resist?

Padding a thin recipient section with a product that nearly fits. The prompt is built to tell you the section is thin instead, and that is a range finding worth passing to buying. Resist reinstating stereotypes by gender or age as well: the sections are sorted by interest and situation on purpose.