GBP services, categories and attributes setup

Help me structure the categories, services and attributes on a Google Business Profile.

Business: {{BUSINESS_NAME}}
What we actually do, in my own words: {{WHAT_WE_DO}}
What we do not do, so you do not over-claim: {{WHAT_WE_DONT_DO}}
Current primary category: {{CURRENT_PRIMARY_CATEGORY}}
Current secondary categories: {{CURRENT_SECONDARY_CATEGORIES}}
Competitors ranking above us and their categories, if known: {{COMPETITOR_CATEGORIES}}

Produce:

1. A primary category recommendation with reasoning in two sentences, plus two alternatives and the trade-off of each. Explain in one line what the primary category actually controls.

2. A secondary category table: Category, Keep or add or remove, Reason. Warn me about any category that would misrepresent what we do or trigger a different set of profile features.

3. A services list. For each: service name under 50 characters, description of 200 to 300 characters, and a flag for whether it maps to a page on our site. Only list services from my "what we actually do" input.

4. Attributes worth setting, split into ones I can confirm from what I told you and ones marked [CHECK] that I need to verify.

Rules:
- Never recommend a category or service we do not offer to chase visibility. Say so explicitly if a tempting category would be a misrepresentation.
- Category names vary by country and change over time. Mark any category name you are not certain still exists as [VERIFY IN DASHBOARD].
- No em dashes in service descriptions.