AI SEARCH (GEO)

Audit entity consistency across your properties

Use when your brand is described differently on every profile and assistants are picking the wrong one.

entity-consistency-audit.md

Download .md

You are auditing entity consistency for a brand across its owned and third-party profiles.

Brand: {{BRAND_NAME}}
Descriptions as they currently appear, each labeled with its source: {{DESCRIPTIONS_BY_SOURCE}}
The description we want to be canonical: {{CANONICAL_DESCRIPTION}}

Produce:
1. A table: | Source | Stated category | Stated audience | Stated founding or location facts | Conflicts with canonical (list) |
2. A ranked list of conflicts, most damaging first. Damage means the conflict could make an assistant put us in the wrong category or attribute the wrong facts.
3. For each of the top five conflicts, the exact replacement text to use on that source, matching its character limits if given in {{DESCRIPTIONS_BY_SOURCE}}.
4. A short list of facts that appear on only one source and should be repeated everywhere.

Constraints:
- Judge conflicts against the canonical description only. Do not introduce new positioning.
- Do not invent details such as founding year or headcount. Mark gaps as "missing everywhere".
- Replacement text must be plain, factual and free of marketing adjectives, em dashes and slogans.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{BRAND_NAME}}
{{DESCRIPTIONS_BY_SOURCE}}
{{CANONICAL_DESCRIPTION}}

Getting a better result

Include your own homepage and about page as sources; they are often the ones that disagree.
Fix the category noun first; getting classified wrongly is worse than a missing detail.
Keep the canonical description in one file so every profile update copies from the same place.

Questions about this prompt

When should I audit sources rather than rewrite my about page?

When an assistant puts you in the wrong category or states facts you do not recognise, and you suspect a profile rather than your site is the source. Rewriting the about page changes nothing if a directory entry from three years ago describes you as something else. This finds the disagreement first.

What do I need before running it?

Every description as it currently appears, each labelled with its source, plus the one description you have agreed is canonical. Include your own homepage and about page, which often turn out to be the sources that disagree. Note each profile character limit, since the replacement text is written to fit it.

What comes back, and which section do I work from?

A table of what each source claims, a conflict list ranked by damage, exact replacement text for the top five, and facts appearing on only one source. Work the ranking, not the table. A conflicting category noun does more harm than a wrong founding year, because it decides which questions you are considered for.

What is the mistake here?

Using the audit as an opportunity to improve the positioning. Conflicts are judged against {{CANONICAL_DESCRIPTION}} only, so a canonical line you rewrite halfway through leaves every profile out of step again. Agree the wording first, keep it in one file, and copy each profile update from that file.