# Audit entity consistency across your properties

> Use when your brand is described differently on every profile and assistants are picking the wrong one.

## Fill in before running

- `{{BRAND_NAME}}`
- `{{DESCRIPTIONS_BY_SOURCE}}`
- `{{CANONICAL_DESCRIPTION}}`

## Prompt

```
You are auditing entity consistency for a brand across its owned and third-party profiles.

Brand: {{BRAND_NAME}}
Descriptions as they currently appear, each labelled with its source: {{DESCRIPTIONS_BY_SOURCE}}
The description we want to be canonical: {{CANONICAL_DESCRIPTION}}

Produce:
1. A table: | Source | Stated category | Stated audience | Stated founding or location facts | Conflicts with canonical (list) |
2. A ranked list of conflicts, most damaging first. Damage means the conflict could make an assistant put us in the wrong category or attribute the wrong facts.
3. For each of the top five conflicts, the exact replacement text to use on that source, matching its character limits if given in {{DESCRIPTIONS_BY_SOURCE}}.
4. A short list of facts that appear on only one source and should be repeated everywhere.

Constraints:
- Judge conflicts against the canonical description only. Do not introduce new positioning.
- Do not invent details such as founding year or headcount. Mark gaps as "missing everywhere".
- Replacement text must be plain, factual and free of marketing adjectives, em dashes and slogans.
```

## Getting a better result

- Include your own homepage and about page as sources; they are often the ones that disagree.
- Fix the category noun first; getting classified wrongly is worse than a missing detail.
- Keep the canonical description in one file so every profile update copies from the same place.

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From the QuQi prompt library - https://www.quqi.io/prompts/entity-consistency-audit