LOCAL

Community content that earns local links

Use when you want local content ideas that serve the area rather than thinly targeting local keywords.

community-content-plan.md

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Generate community content ideas for a local business that are worth publishing on their own terms.

Business: {{BUSINESS_NAME}}
Sector: {{SECTOR}}
Town or city: {{TOWN}}
Real involvement in the area (sponsorships, memberships, staff, suppliers, premises history, charity work): {{LOCAL_TIES}}
What we can actually produce (photos, data, staff time, an event space, tools): {{RESOURCES}}

Produce ten ideas as a table: Idea, Who it genuinely helps, What we must supply, Effort (low, medium, high), Who might link to it, Why it would not be published if we did not exist.

That last column is the filter. If an idea would work equally well from any business in any town, drop it and replace it.

Rules:
- At least four ideas must use something in my resources list rather than being pure writing.
- At least two must be things only a business in this sector could credibly produce.
- No listicles of local attractions, no "best places to eat in {{TOWN}}" roundups, no guides that duplicate what the council or tourist board already publishes.
- Do not invent local organizations, events, schools or charities. Where an idea needs a local partner, write [FIND PARTNER: type of organization].
- No em dashes in any drafted copy.

Rank the ten by realistic return for effort and tell me which two to start with and in what order.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{BUSINESS_NAME}}
{{SECTOR}}
{{TOWN}}
{{LOCAL_TIES}}
{{RESOURCES}}

Getting a better result

The "why it would not exist without us" column kills most generic local content ideas, which is the point.
Ideas that use your own data or premises outperform written guides because nobody else can copy them.
Tell the people you already sponsor or supply that the content exists - that is where the first links come from.

Questions about this prompt

When is this better than working from a local keyword list?

When local content keeps coming out as another roundup of places to eat. A keyword list generates exactly those ideas. The filter column here asks why the piece would not exist if your business did not, and that single question removes most of what a keyword tool would have suggested.

What do I need to supply?

Honest {{LOCAL_TIES}}: sponsorships, memberships, suppliers, staff, premises history. And {{RESOURCES}} you will genuinely commit, since at least four ideas must use something on that list rather than being pure writing. It will not invent local schools, charities or events, writing [FIND PARTNER: type of organization] instead.

What comes back?

Ten ideas as a table with effort, who might link, and the column explaining why it would not be published if you did not exist, then a ranking by return for effort and two to start with in order. Read that last column first. If you cannot defend it, the idea is generic.

What is the mistake?

Publishing and waiting. The organisations you already sponsor or supply are where the first links come from, and telling them the thing exists takes five minutes. The other temptation is restoring a dropped roundup idea because it is the easiest thing on the table to write, which puts you back where you started.