AI SEARCH (GEO)

Rewrite an about page for entity clarity

Use when your about page tells a story but states none of the facts an assistant needs.

about-page-rewrite.md

Download .md

You are rewriting an about page so that an AI assistant can extract accurate facts about the organization.

Current about page: {{CURRENT_ABOUT_TEXT}}
Verified facts we can state: {{VERIFIED_FACTS}}
What we want to be known for: {{POSITIONING}}

Produce the rewritten page with these sections in this order:
1. A 50 to 70 word opening that states what the organization is, what it does, who for, and where it operates. No story, no mission language.
2. "What we do" - three to five short paragraphs, each opening with a factual sentence.
3. "Facts" - a plain list of verifiable details: founded, location, size, ownership, notable customers or sectors. Use only {{VERIFIED_FACTS}}.
4. "Who we are for" and "Who we are not for" - two short paragraphs.
5. "How to reach us" - contact routes.

Constraints:
- Any fact not in {{VERIFIED_FACTS}} must be omitted, not softened into vagueness. Do not write "founded over a decade ago" to cover a gap.
- No founder origin story, no mission statement, no "we believe" sentences.
- No em dashes, no "it is not just X, it is Y", no closing paragraph that restates the opening.
- British spelling.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{CURRENT_ABOUT_TEXT}}
{{VERIFIED_FACTS}}
{{POSITIONING}}

Getting a better result

The "who we are not for" section is what stops assistants recommending you to the wrong buyer.
Keep the facts list as text, not an image or a graphic timeline.
Mirror the same facts in your Organization schema so the two never drift apart.

Questions about this prompt

When do I rewrite the page rather than run the consistency audit?

When your own about page is the weak source rather than a third-party profile. The consistency audit compares descriptions across the places you appear. This rewrites one page so it states the facts an assistant needs: what the organisation is, what it does, for whom, where, and since when.

What do I need in front of me?

A written list of facts you are willing to publish and can stand behind: founding date, location, size, ownership, named customers or sectors. Anything missing from {{VERIFIED_FACTS}} is omitted rather than blurred into vagueness, so a thin list produces a short page. That is the correct outcome, not a failure.

What comes back, and which section deserves the most attention?

Five sections: a factual opening of 50 to 70 words, what we do, a plain facts list, who we are and are not for, and contact routes. Labour over the not-for section. It is what stops an assistant recommending you to a buyer who churns within a month.

What is the mistake that costs me?

Reinstating the founder story in review because the page feels cold. The story is the part nothing can extract a fact from, and it pushes the facts list further down where a retrieval boundary may fall. Give the narrative its own page and mirror the facts list in your Organization schema.