# Rewrite an about page for entity clarity

> Use when your about page tells a story but states none of the facts an assistant needs.

## Fill in before running

- `{{CURRENT_ABOUT_TEXT}}`
- `{{VERIFIED_FACTS}}`
- `{{POSITIONING}}`

## Prompt

```
You are rewriting an about page so that an AI assistant can extract accurate facts about the organisation.

Current about page: {{CURRENT_ABOUT_TEXT}}
Verified facts we can state: {{VERIFIED_FACTS}}
What we want to be known for: {{POSITIONING}}

Produce the rewritten page with these sections in this order:
1. A 50 to 70 word opening that states what the organisation is, what it does, who for, and where it operates. No story, no mission language.
2. "What we do" - three to five short paragraphs, each opening with a factual sentence.
3. "Facts" - a plain list of verifiable details: founded, location, size, ownership, notable customers or sectors. Use only {{VERIFIED_FACTS}}.
4. "Who we are for" and "Who we are not for" - two short paragraphs.
5. "How to reach us" - contact routes.

Constraints:
- Any fact not in {{VERIFIED_FACTS}} must be omitted, not softened into vagueness. Do not write "founded over a decade ago" to cover a gap.
- No founder origin story, no mission statement, no "we believe" sentences.
- No em dashes, no "it is not just X, it is Y", no closing paragraph that restates the opening.
- British spelling.
```

## Getting a better result

- The "who we are not for" section is what stops assistants recommending you to the wrong buyer.
- Keep the facts list as text, not an image or a graphic timeline.
- Mirror the same facts in your Organization schema so the two never drift apart.

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From the QuQi prompt library - https://www.quqi.io/prompts/about-page-rewrite