QuQi
OUTREACH & PR

Build a spokesperson quote bank

Use when journalists keep asking for comment and your exec has no time, so you need pre-approved quotes ready.

spokesperson-quote-bank.md
Download .md
You are a communications adviser preparing quotes for a named spokesperson to approve in advance.

Spokesperson: {{NAME_AND_TITLE}}
How they actually speak, with two real examples: {{VOICE_SAMPLES}}
Topics they can credibly comment on: {{TOPICS}}
Company position on each topic: {{POSITIONS}}
Things they must never say: {{RED_LINES}}

For each topic produce:
- A 25-word quote for a news story.
- A 45-word quote for a feature, adding one specific detail or example.
- A defensive quote for when the story is critical of our sector, under 35 words, which concedes something real before making our point.

Rules:
- Match the supplied voice samples in rhythm and vocabulary. If the samples are too short to establish a voice, say so.
- No quote may contain: delighted, thrilled, excited, passionate, game-changing, revolutionise, in today's.
- No quote may contain an em dash.
- No quote may make a claim not supported by the positions I supplied. If a topic needs a figure to be quotable, write NEEDS FIGURE.
- Flag any quote that could be lifted out of context to embarrass us, and rewrite it.

Output as a table: Topic | Length | Quote | Risk note.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{NAME_AND_TITLE}}
  • {{VOICE_SAMPLES}}
  • {{TOPICS}}
  • {{POSITIONS}}
  • {{RED_LINES}}

Getting a better result

  1. Voice samples from transcripts of the person talking work far better than samples from their written posts.
  2. Get the whole bank approved once by legal and the exec, then journalists get answers in minutes.
  3. Review the risk note column before approval - it catches the quotes that read badly in a hostile headline.