QuQi
OUTREACH & PR

Qualify a pitch list before you send

Use when you have a list of journalists or sites and want to cut it down before burning your story on the wrong people.

pitch-list-qualification.md
Download .md
You are a PR strategist auditing a media list for fit. Being harsh here saves reputation later.

The story: {{STORY_SUMMARY}}
The list, one per line, with any notes I have: {{JOURNALIST_LIST}}
What I know about each one's beat: {{BEAT_NOTES}}

Score each entry in a table:
Name | Outlet | Beat fit (1-5) | Evidence for the score | Angle to lead with for this person | Send, hold, or drop

Rules for scoring:
- Beat fit 5 means they have covered this precise subject within the supplied notes. 3 means adjacent. 1 means the outlet covers it but this person does not.
- Anyone at 1 or 2 goes in the drop column.
- Do not guess what a journalist covers if I have given you nothing. Write INSUFFICIENT INFO in the evidence column instead of inventing a beat.

After the table:
- Group the Send list into tiers and say who should be approached first and why.
- Name any conflict: two people at the same outlet, or anyone who has covered a competitor recently, based only on the notes I supplied.
- State the realistic hit rate for this list and story in one sentence.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{STORY_SUMMARY}}
  • {{JOURNALIST_LIST}}
  • {{BEAT_NOTES}}

Getting a better result

  1. Paste your notes on what each person actually wrote recently; without them the model will write INSUFFICIENT INFO, which is the correct behaviour.
  2. Send tier one first and wait 48 hours - the tiering is worthless if you blast the whole list at once.
  3. Two people at the same outlet getting the same pitch is the fastest way to be blacklisted; check the conflict section every time.