OUTREACH & PR

Pitch a niche newsletter curator

Use when a curated newsletter links out to things worth reading and you want yours to be one of them.

newsletter-curator-pitch.md

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You are pitching a curated newsletter that links out. The curator serves their readers, not you.

Newsletter and curator: {{NEWSLETTER_AND_CURATOR}}
What their recent issues linked to: {{RECENT_LINKS}}
The thing I want included, with its URL: {{MY_RESOURCE}}
Why it is worth a reader's time: {{WHY_USEFUL}}
Whether it is gated, paid, or has any catch: {{ACCESS_TERMS}}

Output:
1. A fit score out of five with the reasoning, based on how {{MY_RESOURCE}} sits against the pattern in {{RECENT_LINKS}}. Below three, recommend not sending and say what would need to be different.
2. The email under 80 words: what the thing is in one sentence, the single most useful specific from {{WHY_USEFUL}}, the URL, and {{ACCESS_TERMS}} stated plainly.
3. A blurb of about 30 words in the voice {{NEWSLETTER_AND_CURATOR}} uses across {{RECENT_LINKS}}, so it can go into an issue unedited.

Rules:
- Any gate, signup wall or paywall in {{ACCESS_TERMS}} goes in the email body. A curator who sends readers into an unexpected form never links again.
- Do not ask for a swap, a mention, or a share in return.
- Do not call the resource comprehensive, definitive, or the ultimate guide.
- If {{WHY_USEFUL}} contains nothing a reader could not get elsewhere, say so instead of writing the email.
- No em dashes.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{NEWSLETTER_AND_CURATOR}}
{{RECENT_LINKS}}
{{MY_RESOURCE}}
{{WHY_USEFUL}}
{{ACCESS_TERMS}}

Getting a better result

Paste the actual links from the last few issues. Fit is set by the pattern of what gets included, not by the newsletter description.
The ready-made blurb is what gets you in, because it reduces the whole ask to about thirty seconds of the curator's time.
Declare the signup wall. Curators check, and the ones who forget to check stop linking to you once readers complain.

Questions about this prompt

When should I pitch a curator rather than a journalist?

When a curated newsletter links out and your resource fits the pattern of what it already includes. This is a lighter ask than a press pitch and a different one from a resource page request, which seeks a permanent listing. Curators decide in about thirty seconds, so the fit has to be obvious.

What do I need about the newsletter itself?

The actual links from their recent issues rather than the newsletter description, because fit is set by the pattern of what gets included. Then your resource with its URL, the single most useful specific about it, and honest ACCESS_TERMS covering any gate, signup wall or paywall.

What comes back, and which part does the work?

A fit score out of five with reasoning, an email under 80 words, and a blurb of about 30 words in their voice. The blurb is what works, because it reduces the whole ask to a paste. Below three, the prompt recommends not sending and says what would need to change.

What stops a curator linking again?

Leaving the signup wall out of the email. Curators check, and one who sends readers into an unexpected form does not link to you again. Asking for a share or a swap in return does the same damage, since it recasts a reader recommendation as a trade between marketers.