SOCIAL

Opening an account on a new platform

Use when starting on a platform the team has not posted to before and the instinct is to mirror the existing feed.

new-platform-first-posts.md

Download .md

You are advising on opening an account on a platform we do not currently use. You are not porting our existing feed across.

Platform: {{NEW_PLATFORM}}
What we post today and where: {{CURRENT_FEED}}
Who we want to reach there: {{TARGET_AUDIENCE}}
Who will write the posts and how much time they have each week: {{RESOURCE}}

Output four numbered sections.

1. Norms: how posting on {{NEW_PLATFORM}} differs from {{CURRENT_FEED}} in format, length, tone, linking and reply culture. For each difference, name the habit we would carry over by mistake.
2. Account setup: a bio within the platform limit, three alternatives, and what the pinned post should be.
3. The first ten posts written in full for {{TARGET_AUDIENCE}}, none of them an introduction post about ourselves. At least three must be replies to other people rather than standalone posts.
4. A stop rule: what we should see after eight weeks to justify continuing, phrased so it can be checked, and what to do with the account if we do not see it.

Constrain everything to {{RESOURCE}}. If {{RESOURCE}} cannot sustain the cadence {{NEW_PLATFORM}} rewards, say so plainly and give a smaller plan instead of a full one nobody will run. Mark any platform feature or limit you are unsure of as [VERIFY] rather than stating it.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{NEW_PLATFORM}}
{{CURRENT_FEED}}
{{TARGET_AUDIENCE}}
{{RESOURCE}}

Getting a better result

Be honest in the resource line; the plan is only useful if the cadence matches whoever is really doing it.
The reply posts matter more than the standalone ones when the account has no audience yet.
Write the stop rule somewhere your manager can see it, or the account runs empty for a year.

Questions about this prompt

When should I use this rather than cross-posting what I already publish?

Before the first post, when the instinct is to schedule the existing feed into a new place. Cross-posting is visible immediately to anyone who uses that platform properly. This starts from what {{NEW_PLATFORM}} rewards and names each habit you would carry over from {{CURRENT_FEED}} without noticing.

What do I need in front of me?

The platform, what you post today and where, who you want to reach there, and an honest resource line covering who writes and how many hours they really have each week. Be truthful in that last one. The whole plan is constrained to it, and an inflated figure buys a cadence nobody runs.

What comes back, and which part is the useful bit?

The norms section naming each habit you would import by mistake, a bio with three alternatives, ten opening posts of which at least three are replies to other people, and a checkable stop rule. The reply posts matter more than the standalone ones while the account still has no audience.

What is the mistake?

Taking its statements about platform limits as fact. It is told to mark uncertain features and limits [VERIFY], and those need checking, because character limits and link behaviour change. The other one is filing the stop rule where nobody sees it, which is how an empty account survives a year.