QuQi vs Scrunch: what AI bots read, and what people read
Scrunch is built to monitor AI search and get a site ready for AI agents, with up to 9 engines on Enterprise, AI bot traffic from CDN logs and Agent Pages that serve bots a cleaned-up copy. QuQi checks 4 engines weekly and spends its effort on one website’s work, from articles and daily posts to fixes on the pages people read.
- You run a large site or catalog and want AI bots served a clean copy.
- You want to see which AI bots crawl you, straight from your CDN logs.
- Your site runs on SitecoreAI and you want edits staged inside it.
- You want new articles written and published, not briefs to hand out.
- You want posts on nine channels, each with a picture made for it.
- You want titles and schema changed for every visitor, with an undo.
Who does the work, step by step
The jobs between seeing an AI answer and changing it, as each tool handles them.
Collect the answers
Spot the gaps
Write the content
Change the site
Promote it
QuQi vs Scrunch, feature by feature
QuQi’s column is for a paid plan. The free plan audits and analyses the website, and publishing starts on a paid plan.
Scrunch’s details were checked on October 18, 2026 on its own pages: scrunch.com/pricing, scrunch.com/faqs/what-is-the-pricing-for-scrunch-plans, helpcenter.scrunchai.com/en/articles/13656392-agent-experience-platform-axp, scrunch.com/faqs/what-methods-does-scrunch-use-to-collect-data-from-ai-platforms, sitecore.com/company/newsroom/press-releases/2026/06/sitecore-acquires-scrunch-to-help-brands-influence-discovery--and-buying-decisions . Plans and features change, so check there before you buy. Scrunch is a trademark of its owner; QuQi is not affiliated with it.
What each one costs
Scrunch lists Core from a published starting price with a 7-day trial, as a flat plan of set prompts, answers and licences, and quotes Enterprise. QuQi prices per website, with one balance of credits that the whole crew spends and unused plan credits kept for a month.
A 7-day free trial · As listed on October 18, 2026 · Scrunch’s pricing page
Billed per website. The whole crew shares the credits, and unused plan credits carry over for a month. See pricing
Where Scrunch is stronger
- Agent Pages: an AI-readable copy of each page served to AI retrieval bots at the CDN, curated in advance and approved by you.
- Agent Traffic: AI crawler visits from your CDN logs, broken down by bot and purpose.
- Coverage on Enterprise: 9 engines, Claude, Meta AI, AI Mode and Grok among them, with personas, query fan-out and unlimited countries.
- The Optimizer, which tests whether a page would change a ChatGPT answer, and staged edits inside SitecoreAI for Sitecore sites.
Where QuQi is stronger
- Fixes to titles, descriptions, schema and social previews that every visitor and search engine sees, with an undo per field.
- Whole articles written in your voice and published to WordPress, Shopify, Webflow, Ghost or Notion.
- Daily posts on nine channels, with a picture or carousel made for each, and short videos from Video Producer.
- Gemini in every paid plan’s weekly check, next to ChatGPT, Perplexity and Google’s AI Overviews.
Using Scrunch and QuQi together
Scrunch can stay your view of AI search: its engines, bot logs and, on Enterprise, the copy it serves AI agents. QuQi then works on the site itself each week, rewriting titles and schema through Edge, publishing the articles missing answers call for and posting every day.
Track the same prompts in both, so Scrunch’s numbers show whether QuQi’s articles and fixes move the answers. Scrunch’s MCP server brings its data into Claude or ChatGPT, where QuQi’s MCP server can start an article or a post.
Compare QuQi with similar tools
Profound
An AI search visibility platform that tracks up to 9 answer engines every day and runs marketing agents, sold to enterprise brands and agencies.
AthenaHQ
An AI search visibility platform that tracks up to 11 engines, drafts content and page edits, and publishes articles, for brands and agencies.
Peec AI
An AI search analytics platform from Berlin that tracks every day how AI answers mention and cite a brand, for SEO and marketing teams.
Otterly.AI
An AI search monitoring tool from Austria that tracks brand mentions and citations daily and audits pages for AI crawlers, from solo marketers to agencies.
Semrush
A search marketing suite with keyword, backlink and rank data, site audits and AI visibility tracking, sold as toolkits for SEO teams and agencies.
QuQi vs Scrunch: common questions
Is QuQi cheaper than Scrunch?
They are sold differently. Scrunch’s Core is a flat plan with set prompts, answers and licences, and Enterprise is quoted. QuQi charges per website, and one balance of credits pays for everything the crew does. The pricing section above shows how each one is listed today.
Can I use Scrunch and QuQi together?
Yes. Scrunch measures and, on Enterprise, serves AI bots their copy, while QuQi writes, posts and fixes the pages people see. Add your main prompts to both so the two can be compared.
Does Scrunch track Gemini?
On Enterprise, yes, along with Claude, Meta AI, AI Mode and Grok. Core tracks ChatGPT, Perplexity, Google’s AI Overviews and Copilot. QuQi’s weekly check covers ChatGPT, Gemini, Perplexity and Google’s AI Overviews on paid plans.
Is Scrunch part of Sitecore?
Yes. Sitecore bought Scrunch, which has been a Sitecore company since 3 June 2026. Since 1 October 2026, SitecoreAI customers can apply Scrunch’s suggestions inside their CMS, staged for approval.
How do QuQi’s page fixes differ from Agent Pages?
Agent Pages leave your pages as they are for people and Googlebot and serve AI bots a separate, approved copy. QuQi Edge changes the title, description, schema and social preview in the page every visitor and crawler gets, and each field can be put back. One tunes what AI agents read; the other fixes what everyone reads.