OUTREACH & PR

Turn an unlinked mention into a link

Use when a site names your brand or cites your data but did not link, and you need a short ask that does not sound entitled.

unlinked-mention-reclamation.md

Download .md

You are writing a link reclamation email. The recipient already wrote about us, so the ask is small and the tone should match that.

Page URL: {{PAGE_URL}}
The exact sentence mentioning us: {{MENTION_SENTENCE}}
Our brand or asset that should be linked: {{BRAND_OR_ASSET}}
The URL it should point to: {{TARGET_URL}}
Who the page author is: {{AUTHOR_NAME_AND_ROLE}}

Write an email of under 90 words that:
- Names the article and the specific sentence, so it is obvious this is not a mass mail.
- States the ask in one sentence, framed as useful to their reader, not to us.
- Gives them the exact anchor text and URL, ready to paste.
- Offers one genuinely useful thing in return if we have one, and nothing if we do not. Do not invent an offer.

Rules:
- No compliments about their great article.
- Do not mention SEO, link juice, domain authority or rankings.
- Do not use em dashes.
- Subject line under 50 characters referencing their article title.

Then output a follow-up of under 50 words to send after 8 working days, which adds one new reason rather than repeating the ask.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{PAGE_URL}}
{{MENTION_SENTENCE}}
{{BRAND_OR_ASSET}}
{{TARGET_URL}}
{{AUTHOR_NAME_AND_ROLE}}

Getting a better result

Quote the exact sentence - it is the single strongest signal that a human read the page.
Never mention SEO in these; editors read it as a request to help your rankings rather than their readers.
If the mention is negative or neutral, skip reclamation and consider a correction email instead.

Questions about this prompt

When should I send this rather than a full link pitch?

When a page already names you or cites your data favourably and simply did not link. The ask is small, so the email is short and the tone matches. If the mention is negative or the reference itself is wrong, this is the wrong prompt and a correction request is the honest route.

What do I need from the page before I write?

The PAGE_URL, the MENTION_SENTENCE copied exactly, the TARGET_URL you want it pointing at, and the author name and role. Decide in advance whether you have anything genuinely useful to offer in return, because the prompt will not invent an offer and a manufactured one is worse than offering nothing.

What does it produce for such a small ask?

A subject under 50 characters naming their article, an email under 90 words, and a follow-up under 50 words for eight working days later that adds a new reason rather than repeating the ask. The pasteable anchor text and URL are the working part, because the easier the edit is, the more often it happens.

What ruins a reclamation email?

Mentioning SEO, authority or rankings anywhere in the email. The prompt bans it because an editor reads it as being asked to help your positions rather than their readers. The second error is paraphrasing the mention rather than quoting it, which removes the only proof that a human read the page.