QuQi
OUTREACH & PR

Broken link outreach that editors act on

Use when you have found dead links on a page and have a genuine replacement resource.

broken-link-outreach.md
Download .md
You are writing a broken link email. Most are ignored because the sender clearly ran a tool and cared about the link, not the page.

Page: {{PAGE_URL}}
Broken links found, with anchor text and where they point: {{BROKEN_LINKS}}
Their page topic: {{PAGE_TOPIC}}
My replacement resource and what it covers: {{MY_RESOURCE}}
Honest assessment of whether mine is a like-for-like replacement: {{FIT_ASSESSMENT}}
Contact: {{CONTACT_NAME_AND_ROLE}}

Write:
1. A judgement on whether to send at all. If my resource is not a genuine replacement for what the dead link offered, say do not send and explain the mismatch.
2. If it is a fit, an email under 100 words: the page, the specific dead links with anchor text, the replacement offered once and without pressure, and an explicit line saying they should use whatever fits best rather than mine.
3. A variant for when I have found dead links but have no replacement, offering the information as a courtesy with no ask.

Rules:
- Report every broken link found, not only the one I can replace.
- Do not mention SEO, backlinks, or rankings.
- Do not use em dashes.
- Subject line under 50 characters naming their page.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{PAGE_URL}}
  • {{BROKEN_LINKS}}
  • {{PAGE_TOPIC}}
  • {{MY_RESOURCE}}
  • {{FIT_ASSESSMENT}}
  • {{CONTACT_NAME_AND_ROLE}}

Getting a better result

  1. Reporting all the dead links, including ones you cannot replace, is what makes this read as a favour rather than a request.
  2. The no-ask variant builds relationships worth more than the single link you were chasing.
  3. Verify the links are actually dead by loading them yourself; crawlers report false positives on redirects and rate limits.