You hit a limit
Which of the four meters ran out, what the message is telling you, when the count starts again, and the cheapest way past it.
Four things are counted, all quoted per month: articles, social posts, AI credits and backlink credits. Planning, auditing, research and strategy are not counted at all, so a limit never stops you looking at your own site.
Read the message
The terminal shows one line beginning Run failed — and then the reason. Three reasons are about limits. A fourth is never a terminal line at all — it is the reason written on the agent’s card.
Get moving again
When the count starts again
- On Free, usage resets on the first of the calendar month.
- On the trial, the whole trial is one window — the allowance does not reset partway through.
- On a monthly subscription, it resets on your billing date.
- On a yearly subscription, it still resets every month, on the day of the month you started.
Stretching what is left
One social post is one piece of copy for one channel, so a four-channel idea costs four. Dropping a channel from a post is the quickest way to make a month go further. Rewriting a post you already have is another run, so it costs another one.
A video is charged by the 8-second beat, so a shorter video costs less, and premium quality doubles the total. The cost is printed in the run’s first line before anything renders. An image is a quarter of a credit and a batch is rounded up to at least one, so asking for four at once is the efficient shape.
You were charged and it failed
If something is counted and then fails, the units come back automatically. An article that fails is marked Failed on the calendar with the reason attached. A video that fails after being charged has its credits released, and retrying a video you already paid for is not charged twice. An image batch that produces nothing costs nothing, and if two of four come out you pay for two.
In the video Studio, credits are only taken when the render starts — after you have read the script and approved the frames. A script or a set of frames you throw away costs nothing.
QuQi tells you before you get stuck
You are warned up front rather than halfway through. Ask for a video you cannot afford and the Studio says how many credits it needs and how many you hold, then offers a pack or a shorter, standard-quality video. The image composer shows what the batch will cost and how many credits are left, and links you to buy more when the batch costs more than you hold.
A limit is not the same as a lock
Running out is temporary and resets on a date you can read. Being locked is a different thing: publishing to your website, publishing to social channels and the backlink exchange all come with an active subscription, and no number of credits turns them on during a trial.