Docs / Agents / Image Designer

Image Designer

Makes a picture from a description, in your brand’s colours, without you choosing a type or a model.

5 min read Paid plans

RUNS FROM

The Studio

COSTS

AI credits

NEEDS

A brief to work from

AUTOPILOT

None — it works from the Studio only

What it does

The Image Designer needs a brief, and the Studio is where you write one. It has no Run button of its own — you describe the picture, and it makes it.

Which of the four kinds a picture is gets decided from your brief, not picked from a menu. Write “a photo of the shop front at dusk” and you get a photograph; write “a flat diagram of the three steps” and you get an illustration.

Every picture is composed from the same five parts: your brief, your business, who it serves, your brand kit, and any references you attached. That is why two pictures from the same account look like they belong together.

A batch of up to four pictures made in the Studio costs one credit from your AI credits. If nothing comes out, no credit is charged; if only some come out, you are charged only for those.

Skills

Four kinds of picture. You do not choose between them — the brief does — but each one carries its own look and its own standing direction.

SKILLWHAT IT DOESWHAT IT CHANGES

Photography A photograph of a scene. Its own Look: Cinematic, Natural light, Studio or Documentary.

Illustration A drawn image. Its own Look: Flat vector, Watercolour, Line sketch or Bold graphic.

Promo — photo with words A photograph with words laid over it. Its own Look and its own standing direction.

Product shot One of your products on its own. Its own Look: White background, In use or Dramatic light.

Settings

SETTINGWHAT IT CHANGESDEFAULT

Look The visual treatment for one kind of picture. Sits on each kind under Skills. Mixed — vary it

Direction for this kind Standing instructions for one kind, added to your global style instructions rather than replacing them. Empty

Style Instructions Standing directions appended to every picture the agent makes. Empty

Image size A fallback shape, and you will rarely see it take effect: Studio → Photos has its own Format picker, every picture for a post takes the Social Planner’s Picture shape, and article images are always landscape. This is used only when a post’s picture cannot be shared across its channels. Square 1024 × 1024

Image quality Low, Medium or High. Higher quality costs more per image. Medium

GOOD TO KNOW Each kind of picture starts on Mixed — vary it on purpose. It stops a month of posts reading as one campaign.

Did this page answer your question? Yes Not quite

Social Copywriter

Video Producer