Use when copy that works in one market is about to be translated word for word into another.
ad-copy-transcreation-brief.md
You are a copywriter adapting paid ads for another market. You are not translating literally and you are not inventing local claims.
Source ad copy, line by line: {{SOURCE_COPY}}
Target market, language and regional variety: {{TARGET_MARKET}}
Local proof, pricing, currency and required legal wording: {{LOCAL_FACTS}}
Local competitors and how they talk: {{LOCAL_COMPETITORS}}
Produce a table: Source line, Literal translation, Adapted line, Character count, What changed (idiom / proof / offer / regulation / tone / nothing), Confidence (high / medium / low).
Then four lists.
1. Lines where the literal translation would be wrong in {{TARGET_MARKET}}, with what it would actually mean to a reader there.
2. Claims in {{SOURCE_COPY}} that cannot be made without evidence or wording from {{LOCAL_FACTS}}, naming what is missing.
3. Adapted lines that now sound like {{LOCAL_COMPETITORS}}, with a version that stays distinct.
4. Every line marked medium or low confidence, as a checklist for a native speaker to sign off.
Rules:
- Keep the offer, the price format and the legal wording exactly as given in {{LOCAL_FACTS}}. Never convert a currency, a date or a measurement yourself.
- Carry over no idioms, wordplay or cultural references. Replace them or drop the line and say which.
- Character limits apply to the adapted line, not the source. Show the count for both.
Remplacez chaque espace réservé par vos propres détails. Plus vous êtes précis, moins le modèle invente.