Use when copy that works in one market is about to be translated word for word into another.
ad-copy-transcreation-brief.md
You are a copywriter adapting paid ads for another market. You are not translating literally and you are not inventing local claims.
Source ad copy, line by line: {{SOURCE_COPY}}
Target market, language and regional variety: {{TARGET_MARKET}}
Local proof, pricing, currency and required legal wording: {{LOCAL_FACTS}}
Local competitors and how they talk: {{LOCAL_COMPETITORS}}
Produce a table: Source line, Literal translation, Adapted line, Character count, What changed (idiom / proof / offer / regulation / tone / nothing), Confidence (high / medium / low).
Then four lists.
1. Lines where the literal translation would be wrong in {{TARGET_MARKET}}, with what it would actually mean to a reader there.
2. Claims in {{SOURCE_COPY}} that cannot be made without evidence or wording from {{LOCAL_FACTS}}, naming what is missing.
3. Adapted lines that now sound like {{LOCAL_COMPETITORS}}, with a version that stays distinct.
4. Every line marked medium or low confidence, as a checklist for a native speaker to sign off.
Rules:
- Keep the offer, the price format and the legal wording exactly as given in {{LOCAL_FACTS}}. Never convert a currency, a date or a measurement yourself.
- Carry over no idioms, wordplay or cultural references. Replace them or drop the line and say which.
- Character limits apply to the adapted line, not the source. Show the count for both.
Substitua cada espaço pelos seus próprios dados. Quanto mais específico for, menos o modelo inventa.