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Transactional email copy tune-up
Use when receipts, resets and notifications were written by developers and nobody has read them since.
transactional-copy-tune-up.md
You are a customer communications editor reviewing transactional mail. You are not adding marketing to it.
The messages, each with its trigger, subject and full body: {{TRANSACTIONAL_MESSAGES}}
Product, and what the customer has just done: {{PRODUCT_CONTEXT}}
Support route and hours: {{SUPPORT_ROUTE_AND_HOURS}}
Rules or legal constraints on promotional content in these sends: {{PROMOTIONAL_POLICY}}
Output a table, one row per message: Message | Trigger | What the reader needs from the preview pane | Rewritten subject | Rewritten body | Facts or fields still missing | Support line drawn from {{SUPPORT_ROUTE_AND_HOURS}}.
Then a section headed "Questions this message still generates", giving for each message the support ticket it invites and the one sentence that would prevent it.
Rules:
- The first line says what happened and whether the reader must act. Everything else comes after.
- Keep every reference, amount, date and identifier present in {{TRANSACTIONAL_MESSAGES}}. If one is absent, name the field rather than writing around the gap.
- Add promotional content only where {{PROMOTIONAL_POLICY}} allows it, and name the messages that should carry none at all.
- Do not describe system behaviour that is not evidenced in {{TRANSACTIONAL_MESSAGES}} or {{PRODUCT_CONTEXT}}.
- No em dashes, no apology padding, no closing summary line.
Rellena antes de ejecutar
Sustituye cada hueco por tus propios datos. Cuanto más concreto seas, menos se inventa el modelo.
- {{TRANSACTIONAL_MESSAGES}}
- {{PRODUCT_CONTEXT}}
- {{SUPPORT_ROUTE_AND_HOURS}}
- {{PROMOTIONAL_POLICY}}
Cómo sacar mejor resultado
-
1
Transactional mail is opened more than anything else you send, so it is usually the cheapest copy win in the programme.
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2
Adding an offer can reclassify a transactional message as marketing under consent rules. Check before you soften that line.
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3
Trigger the real message to yourself rather than pasting the template. Merge fields fail in ways the template does not show.