Copywriter
Turns one keyword into one finished article, with its images, its links and its structure already decided.
What it does
The Copywriter has no Run button, because there is nothing to write until something is chosen. Hand it a keyword or a planned calendar item and it writes the article: the outline, the sections, the internal links, the images and the closing call to action.
An article you ask for outside the planner still lands on your calendar, in today’s slot, so everything you have written lives in one place.
Writing one article uses one Article from your plan’s monthly allowance. If the article fails to generate, the allowance is given back and the calendar item is marked failed with the reason attached — nothing is silently lost.
Pushing a finished article to your website needs a plan that includes CMS publishing. Generating the article and publishing it are two different things.
Skills
The Copywriter’s skills are the three things it does to every article. The style is not one of them — that is chosen per article by the Content Planner and arrives on the calendar item, so the writer follows the plan rather than holding an opinion of its own.
Settings
There are a lot of them. You can leave every one alone and still get articles — these are here for when one thing about the output is not what you want.
Two things you might expect here are not: the style an article is written in and how long it runs both belong to the Content Planner, which stamps them onto each calendar item. The writer reads them off the item it was handed, so that is the one place to change either.
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