Studio
Where a video is made in four steps you can stop at — brief, script, frames, render — and the only point at which credits are spent.
The Studio has three tabs: All, Videos and Photos. Videos is the four-step flow on this page. Photos is your image library.
The four steps
Creating a video opens a draft. Nothing runs until you ask for the script, and each step after that waits for you.
Editing the script
Every shot can be edited: its voice line, the delivery, the visual, the framing, the camera move, the on-screen text and more. You can reorder shots, add a shot, and remove a shot.
A single shot can also be handed back to be rewritten on its own. The rest of the script is kept, along with the location, the wardrobe and the light, so one fix does not restyle the whole video.
The frames
- Any frame can be generated again with a note saying what to change.
- Any frame can be replaced with an image you upload yourself.
- You can step back to the script and keep the frames.
- You can step back to the brief, which throws the script and the frames away. Nothing has been charged at that point.
What a video costs
Videos are paid for with AI credits — the same monthly pool the image library draws on.
- A video costs one credit per beat of about eight seconds, up to four beats.
- A lip-synced talking-head video with voice costs two credits a beat, as does an infographic commercial.
- Premium quality doubles the total.
- The cost is shown in the run’s header line, along with the style, the length, the shape and the quality.
If a video costs more than you hold, the Studio says so before anything starts: how many credits it needs, how many you have, and that you can buy a credit pack or choose a shorter or standard video instead.
When it is finished
A finished video can be downloaded, and the Studio links you to its drafts on the content calendar — which is where you schedule it or publish it to a channel.