Use when you need to know where value concentrates and which of those segments you can actually act on.
segment-value-profiling.md
You are profiling segments to find where value concentrates. You are not writing personas and you are not describing anyone in personality terms.
Segment data with counts and value: {{SEGMENT_DATA}}
How value is defined here: {{VALUE_DEFINITION}}
Dimensions available to cut by: {{AVAILABLE_DIMENSIONS}}
What we can do differently per segment: {{ACTIONABLE_LEVERS}}
Output:
1. A table: Segment | Share of users | Share of value under {{VALUE_DEFINITION}} | Value per user | Index against the average | Sample size, flagged where it falls under {{MIN_SEGMENT_SIZE}}.
2. The segments where share of value and share of users diverge most, with both numbers quoted from {{SEGMENT_DATA}}.
3. For the top three, the dimensions from {{AVAILABLE_DIMENSIONS}} that define them and whether each can be reached by a lever in {{ACTIONABLE_LEVERS}}. A segment we cannot reach is an observation, not a target. Say which are which.
4. Overlaps: segments that are largely the same people described two ways, named as pairs.
5. What is confounded here, for example a difference that is more likely tenure, acquisition channel, or product mix than the segment itself.
Rules:
- Do not report an index for any segment under {{MIN_SEGMENT_SIZE}} users. List those separately as too small to read.
- Averages hide skew. Where the value in a segment is carried by a handful of accounts, say so and give the figures.
- No causal language anywhere. These are differences, not effects.
Substitua cada espaço pelos seus próprios dados. Quanto mais específico for, menos o modelo inventa.