Social Copywriter
Keeps your connected social channels active: one post a day, worded for each channel, with a picture or a video from a teammate.
What it is in charge of
It starts with these responsibilities: keep your connected social channels active; write posts people want to share, with a picture or video from the Image Designer or the Video Producer.
What one batch does
A batch is told to bring back one post, out on every connected channel that can take it, or only on the channels its Posts on names (see The calendar). The Social Copywriter decides what the post is about, following the mix in your social strategy, asks the Image Designer for a picture, and writes the post once for each channel in that network’s shape.
A post it writes can carry a picture but never a video, so it does not go to YouTube, which takes only a video. To post there, ask for a video from your media library to be posted, as below.
- Social posts on in Approvals (how it starts): the post goes out on its own.
- Social posts off: the chat shows a box, “It waits for your OK to go out.”, with the post drawn on each channel as that platform shows it. You can edit the text, change or remake the picture, then approve or reject.
If the picture cannot be made, the channels that take text carry on without it. Instagram, TikTok and Pinterest never post text alone, so there the post waits on the calendar as a draft instead of going out to be refused. Add a picture to it on the calendar, then publish it.
With no social account connected, the batch is skipped: there is nowhere for a post to go.
Each channel in its own shape
Posts are written in your business’s own language, hashtags included.
Your own photos and videos
Send or point to a picture or video in your media library and ask for it to be posted. The Social Copywriter asks which channels, whether you will write the caption or it should, and in what tone, then makes the post. A post with your own caption follows Social posts like any other: it goes out when the switch is on, and waits for your OK in the chat when it is off.
A video can go to every channel, YouTube included. A photo goes to every channel you pick except YouTube, which takes only a video.
Its tools
What it costs
One post for one channel uses one social post from your monthly allowance, so a post going to four channels uses four. Connecting a social channel needs an active subscription. See Connect social channels.